One Cool Tip Newsletter

February 7, 2026

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🚨Amazon Debuts Alexa+ in a Playful Big Game Ad 🚨


Amazon is using the biggest stage in sports to spotlight Alexa+, its new AI assistant, with a humorous Big Game commercial starring Chris Hemsworth and Elsa Pataky.


The ad leans into AI fears with over‑the‑top scenarios before revealing the real message: Alexa+ is designed to make everyday life easier, not scarier.


In the spot, Hemsworth imagines Alexa+ plotting against him with jammed doors, pool mishaps, and even a bear delivery, while Pataky stays unfazed.


By the end, Alexa+ proves its usefulness with game‑day planning, hands‑free Fire TV control, and smart suggestions that simplify the chaos of hosting.


Alexa+ is now available across the U.S. at no extra cost for Prime members, and anyone can try it through the Alexa app or at Alexa.com. .


Why it matters:


Amazon is introducing millions of viewers to its next‑generation AI assistant in a fun, approachable way, highlighting how Alexa+ blends humor, intelligence, and real utility just in time for the Big Game.

Cool Deals of the Day

Help support One Cool Tip. Use this Amazon link when you shop online.


Check out this Cool Deal:


Echo (5th Generation)


$89.99


Check it out on Amazon!


MORE Amazon Echo Products


*Prices accurate when originally published.

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Today's Cool Tip

Amazon Alexa Plus Turns Your Smart Speaker Into a Real AI Assistant


Alexa Plus upgrades Amazon’s familiar voice assistant with generative AI, smarter conversations, and context awareness that finally makes Alexa feel helpful again. If you use Alexa daily, this update changes how much you can ask and how little you need to repeat yourself.


By Rodger Mansfield, Technology Editor

February 7, 2026


Have you ever asked Alexa a follow-up question and felt like it forgot the entire conversation? 


Or tried to coordinate reminders, shopping, and routines only to hit a wall of rigid commands? 


Here's a Cool Tip:  Try the new Alexa+ AI.


Amazon claims Alexa Plus fixes those long-standing frustrations by rebuilding Alexa around modern AI rather than scripted responses.


Feature Explanation


Alexa Plus is an upgraded version of Amazon’s voice assistant that uses generative AI to understand context, remember preferences, and respond conversationally. 


Instead of treating every request as isolated, Alexa Plus can carry intent across multiple prompts, summarize information, and help with multi-step tasks.


Under the hood, Amazon rebuilt Alexa to work more like a personal assistant than a command interpreter. 


You can ask complex questions, refine them naturally, and delegate tasks without carefully phrasing commands. 


The goal is less repetition and more useful outcomes.


Why it matters: smart speakers are everywhere, but most users stopped exploring new capabilities years ago. Alexa Plus attempts to reset expectations by making voice interaction genuinely productive again.


What You’ll Gain


With Alexa Plus, you can expect:


  • Fewer repeated commands and more natural follow-ups
  • Better handling of complex, multi-step requests
  • Improved reminders, summaries, and daily planning


Step-by-Step Instructions


Here's how to do it.


How to Use Alexa Plus on an Echo Device


  1. Update the Alexa app on your phone. 
  2. Say “Alexa, check for software updates” on your Echo.
  3. In the Alexa app, go to More > Settings and look for Alexa Plus or AI features. Availability may still be rolling out.
  4. Enable Alexa Plus if prompted and choose the Echo devices you want to use.
  5. Start with a multi-step request
  6. Try: “Alexa, add milk and fruit to my shopping list and remind me tomorrow morning.”
  7. Use natural follow-ups. Continue without repeating yourself: “Remove milk and add yogurt instead.”
  8. Ask for summaries. Examples:
  9. “Summarize my calendar today.”
  10. “What reminders do I have?”
  11. Control smart home in one command
  12. “Set the living room lights to 40% and start my evening routine.”
  13. Quick test: If Alexa understands follow-ups and combines tasks in one conversation, Alexa Plus is active.


Microsoft Web


  1. Open a browser and go to alexa.amazon.com.
  2. Sign in with your Amazon account.
  3. Check account notifications for Alexa Plus availability.
  4. Review enabled devices and confirm compatibility.


fig. 1 - Example: Alexa on the Web

iOS


  1. Open the Amazon Alexa app.
  2. Tap More > Settings.
  3. Look for Alexa Plus or AI features under your account.
  4. Enable available options and review permissions.


Android


  1. Open the Amazon Alexa app.
  2. Tap More > Settings.
  3. Check for Alexa Plus features under account.
  4. Confirm device access and sync.


Pros and Cons


Pros


  • Conversations feel fluid rather than scripted.
  • Handles complex tasks like planning, reminders, and summaries.
  • Included at no extra cost for Prime members in the U.S. at launch.


Cons


  • Availability is currently limited by region and rollout phase.
  • Older Echo devices may not support all features.
  • Some responses still depend on cloud processing latency.


Feature Access


Alexa Plus is currently rolling out to Prime members in the United States at no additional cost. 


Available to non-Prime members in the US for $19.99 per month and free on a trial basis.


Amazon has not confirmed a full global rollout timeline.


Availability varies by device and region.


Score

Criterion | Score (0–10) | Justification
Value 9
Significant upgrade included with Prime membership.
Usability 8
Natural conversation improves daily use with minimal setup.
Wow Factor 8
Finally feels like a modern AI assistant rather than a script reader.
Total: 25/30 🌟 Excellent
Alexa Plus closes much of the gap between voice assistants and chat-based AI, especially for households already invested in Echo devices.


Feature Access


Alexa Plus modernizes voice interaction by adding memory, context, and real conversational flow. 


It rewards users who already rely on Alexa while lowering friction for everyday tasks.


Cool Tip Snapshot


  • Feature Name: Amazon Alexa Plus
  • Platform(s): Echo devices, iOS, Android, Web
  • Quick Benefit: Smarter conversations with fewer commands
  • Access Type: Free with Prime, currently rolling out


Try It Yourself


Open the Alexa app, check for Alexa Plus availability, and try giving Alexa a multi-step request today. 


Share your experience in the comments, subscribe to the One Cool Tip newsletter, and pass this tip along to your team, family, and friends.


READ MORE





Read the Full Cool Tip.

Check out these Cool Tips & Tricks


  • Follow-Ups: Ask a second question without repeating context. Enable by speaking naturally.


  • Summaries: Request a recap of your day. Say “summarize my schedule.”


  • Task Chains: Combine tasks in one request. Example: add items and set reminders.


  • Preferences: State likes or dislikes once. Alexa remembers them.


  • Shopping Help: Ask for alternatives or comparisons.


  • Routines: Build smarter routines in the Alexa app.


  • Reminders: Use conversational reminders instead of rigid phrasing.


  • Music Requests: Refine genres mid-conversation.


  • Device Control: Group commands naturally.



  • Daily Briefings: Customize briefing content in settings.


ICYMI - In Case You Missed It ...

New Windows 11 Keyboard Shortcut for En and Em Dashes


If you write emails, reports, or headlines in Windows, you have probably fought the “how do I type a proper dash” problem. Microsoft just removed that friction with two OS-level shortcuts that work anywhere you can type, no numeric keypad required. 



Read the Full Cool Tip.

Read the Newsletter Version.

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See You Tomorrow

Tomorrow's Cool Tip is waiting to amaze you.


Until then, go forth and conquer the tech world with your newfound knowledge!


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Enjoy!




Rodger

Chief Cool Tipper

onecooltip.com@gmail.com


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