Losing an Order Doesn’t Have 
to Mean Losing the Customer

What happens after you lose the order may matter more than you think. Most salespeople are good at following up when there’s still business on the table. But when the answer is no, the instinct is often to move on.

In Episode 1 of Roadside Attractions, industry legend Rod Brown shares the story behind The Lost Order Letter, a simple practice he used to turn disappointment into trust and keep the door open for what came next.

The interesting part isn’t really the letter. It’s the thinking behind it. Join us in Rod’s garage and hear what nearly 50 years of experience taught him about playing the long game.


Presented in Partnership with:

AI Is Moving Fast. Better Decisions Matter More.

AI and automation are changing how branded merch gets sold, produced, and delivered.

The advantage isn’t adopting more tools. It’s knowing which ones actually help you work smarter, make better decisions, and improve the business.

Join us Thursday, November 12 for Automate & Elevate 2026, a free 90-minute online summit featuring practical ideas, real-world applications, demonstrations, and panel discussions focused on what’s working now.

Special Thanks to These Partners

Making the 2026 Summit Possible:

SAVE THE DATE: 
Thursday, November 12th 1:00 PM ET/10:00 AM PT

How Much Do You Really Know 
About the Shirt You’re Selling?

We know the brand, the color, the price, and maybe even the fabric. But could you trace that shirt all the way back to where the cotton was grown?

Eric Henry from TS Designs can.

His “dirt to shirt” approach challenges us to look beyond the label, ask better questions, and consider whether knowing where something comes from might actually make us better at selling it.

Global Insights & Cultural Perspectives

A Transatlantic Dialogue Worth Your Ears

Accurate apparel sizing from two simple smartphone photos capturing over 100 precise body measurements. REALLY? 

Steven Baumgaertner and Jeff Solomon have a fascinating conversation with Bradford Anger, Founder of REGNA, discussing AI sizing

This episode dives into why traditional size charts can ultimately become obsolete. Brad breaks down how generative AI tools like "Speak to Design" and custom digital patterns are drastically reducing return rates while driving a far more sustainable production model. From why triathletes make the toughest test subjects on the planet to what this shift from mass production to mass personalization means for the future of branding, retail, and corporate merchandise, this conversation covers it all

It’s a fascinating deep dive into the intersection of technology, performance fashion, and the future of custom apparel.

🎙️ Listen to these shows on your favorite podcast platform: 
BRANDED WOR(L)DS is live on Spotify, Apple, and Amazon.
You can also find more recent shows on YouTube.

Learn more at: https://www.brandedworlds.online/

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