Bill Fong opened the New China Club in Reno in 1952 after returning from serving in WWII. Fong found success offering Keno games plus fan tan and pai gow. The “Fong Open” for Asian and black gamblers attracted celebrity guests such as Joe Lewis and Jesse Owens.
The club was significant for its inclusivity, welcoming patrons of all races at a time when racial segregation was prevalent in many other casinos. Located at 260 Lake Street, the club was situated in what had been the Palm Saloon. The New China Club featured a variety of gambling options, including 21, dice, roulette, keno, and slot machines, and was noted for introducing the first legal fan tan and pai gow games in Nevada.
Over the years, the club expanded and gained popularity. By 1956, it had a larger casino area and a café, and by 1957, it boasted 4,000 square feet of gaming space. The club was renowned for its community involvement, such as the Keno Queen contest initiated in 1958 and scholarships for Black students to attend the University of Nevada, announced in 1959.
Despite its success and cultural impact, the New China Club closed in the early 1970s. The site was eventually leased to Harrah's, leading to the club's demolition by 1973. Bill Fong continued to contribute to the local community until his death in 1982.
|