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Hello URA Member,
November: ’Tis the Season for Sales, Spirit, and Strategy!
The holidays are here - and it's time to turn that festive energy into meaningful connections and stronger sales!
🛍️ Shop Small Saturday – November 30
Remind your customers that shopping small makes a big impact in their community. Encourage repeat visits with loyalty cards, “thank you” coupons, or special giveaways throughout the weekend.
💙 Download free marketing materials from ShopSmall.com to decorate your store and social feeds.
🎄 Holiday Readiness: Set the Stage for Success
The holidays are prime time to create excitement in your store — from gift-ready displays to festive signage. Keep your messaging consistent online and in-store, and highlight items that make perfect “Gifts for Healthcare Heroes.”
💡 Retail Tip of the Month
Train your staff to upsell with purpose.
When shoppers are buying gifts, it’s the perfect moment to suggest coordinating items such as compression socks, badge reels, or footwear.
Make it easy for them to say “yes” with pre-bundled gift ideas that save time and add value.
Wishing you a successful and joy-filled holiday season!
Dixie Russell, Executive Director & Jennifer Clegg, Assistant Director
(614) 721-0777 ~ URA@UniformRetailers.org
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