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Tips for Generating a Highly Qualified Applicant Pool
The video medium is extremely critical component in doing just that, engage your recruiting base by helping applicants understand your organization’s core values, what the position entails and to see themselves in the position. This can also help weed out candidates who realize they don’t fit.
For example, we had a client with a job position that involved working at night 100% of the time, often solo, in order to fulfill the duties. Employees would travel from store-to-store restocking products and the company spent thousands of dollars on training these people the intricacies of the job, only to learn that working at night was not always a fit for the new hire and they would often quit. Because of the high turn-over rate, they developed a video that outlined the job responsibilities, expectations, and the importance and need for this vital job. The video helped to weed out candidates that knew nighttime work wasn’t for them and it brought them others who thrived working independently at night. As a result, their training costs were diminished and turn-over rate vastly decreased.
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