SmartVibes Winter 2025

Brought to you by The Smart Agency: advancing commercial real estate

and financial services through effective communications

Client Spotlight

Multifamily Impact Council: Smart Impact Investing Strategies

From The Smart Blog

Why Everyone Should Care About Affordable Housing

Our Clients in the News

Must-read articles advancing the commercial real estate and financial services industries

A Look Inside Team Smart

Meet Samantha Chagollan, Senior Account Manager

Client Spotlight

Smart Impact Investing Strategies

The Multifamily Impact Council (MIC) works to establish and maintain multifamily impact investments as a credible, widely accepted asset class to help increase global impact capital flow into affordable and sustainable rental housing in the United States. We recently secured an opportunity for Bob Simpson, founder, president and CEO of MIC, to be featured in a video for Institutional Real Estate, Inc. (IREI) discussing what investors should understand about impact investment.

View the IREI video here.

Learn more about the Multifamily Impact Council

From The Smart Blog

Why Everyone Should Care About Affordable Housing

A direct and compelling headline

We continue to face a critical affordable housing shortage.

There are still not enough quality affordable units in this country to accommodate everyone who needs one.

According to Dennis Shea, Ronald Terwilliger Center for Housing Policy at the Bipartisan Policy Center, a member of our Client, the Multifamily Impact Council, “Our nation suffers from a severe shortage of affordable rental homes, a situation that has led to crushing rent burdens for millions of lower-income households. Fortunately, policymakers from across the political spectrum recognize that increasing affordable rental supply is critical if we are to make progress in solving this problem.”

Our Clients in the News

A sample of publicity we have recently achieved for our Clients in Q4 2024, providing key insights into the commercial real estate and financial services industries:

KBS in Western Real Estate Business

The Office Market Eyes a Post-Cut Resurgence

View Publicity

Avanath in Institutional Real Estate, Inc.

The senior housing affordability problem: As the population ages, demand for senior housing continues to grow

View Publicity

Comunidad Partners in Multi-Housing News

Why Workforce Housing Works for Institutional Investors

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KTLA 5 Features Orange County Rescue Mission

Feeding Those In Need: Driving Charitable Donations through TV news

View Publicity

A Look Inside Team Smart

Meet Samantha Chagollan, Senior Account Manager

Samantha Chagollan, our incredible Senior Account Manager, has exceptional storytelling skills and financial services expertise. Sam says, "One of the best lessons I've learned this year came from working closely with one of our clients, OTL. It's so inspiring to see their collaborative teamwork in action, and to see how they innovate together. It really motivated me to lean into the team's depth of expertise at The Smart Agency -- together we get to do such creative and amazing things!”