, Who doesn't love a great Testimonial?

Who doesn't love a great Testimonial?

Given that February is the month of love, we thought it was a good idea to explore the Power of the Video Testimonial. We all love appreciation and recognition – imagine how a great client testimonial can propel your business and showcase your attributes!

The Value of Video Testimonials

Getting actual clients to speak on your behalf as to the benefits of working with you, that’s pure cinematic gold! It comes across as factual, accurate, and 100% authentic. It tells your would-be clients, why your organization excels at what they do. Show prospective clients a video filled with satisfied customers praising your products and services.

And testimonials do not have to just brag about the organization, you can get testimonials of event sponsors and exhibitors to promote your organization’s annual trade show. You can garner “Happy Faces” and soundbites from event participants that can be used to not only show at the current event but use to promote future events.

Then, there’s so many ways to distribute these short videos -

Add them to your website
Create a Social Media Campaign/Media Posts
Include in your Sales Presentations
Add these video clips to promotional e-mails
Even use testimonials to promote programs internally, tout benefits and inspire employees

Tips for Getting

Awesome Testimonials

1. Have an outside professional interviewer, someone that is impartial and can ask the right questions. Someone who can get the interview.

2. Develop questions that go beyond “yes” and “no” but can get them to bring out their story. You want them to talk about the customer experience and what they like best about your product or service.

3. Ask for a recommendation. What would they like to tell others considering your firm? And ideally, you can quote them in other marketing initiatives.

4. Don’t forget to thank your participants. Consider offering your testimonial subjects some incentive for participating, such as a discount off a product or service, or treat them to lunch or dinner.

With a little time and planning, we can show you how to get a little love out of a great testimonial.

Testimonials in Action

See how our client, Customer Care Measurement & Consulting, put testimonials to work for them.

VIDSOL Media brings over 30 years expertise in developing original media content. We are happy to talk with you about how to effectively leverage the power of a great testimonial.

We put ideas into motion. Happy to discuss your ideas.

Connect with me via email or call me direct: clark@vidsol.media | 703.683.5305

Thanks for tuning in.

Clark Bavin

President / Media Consultant

VIDSOL Media LLC

www.VID SOL .media

Alexandria, VA 22304

703.683.5305

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