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SUMMER '25 SWFL Real Estate Update

ALLISON D CALLAS

Powered by Passion & Professionalism

...since 2013

Call/Text: 239-595-5116 

Email: allisonsellsnaples@gmail.com 

Web: allisonsellsnaples.com

Click HERE for my

Sales, Listings & Testimonials

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Featured in this e-Newsletter:


(Click "view entire message" at bottom of the email to see the whole newsletter!)


  • Allison Ruminates...
  • Market Updates
  • Recent Activity & COMING SOON
  • Targeted SEARCH: QIK FIND
  • Fun Links to "Things to do in Naples"
  • Recent Solds: QIK COMPS

ALLISON RUMINATES...and stuff,

and NOT with AI !

70…50…30…15


What do these numbers have in common? 

NFL huddle? Combo in a Spy movie? Nope, actually, they are the labels on all my Banana Boat Bottles, lined up for this morning’s application. HAHA. Yes, I am headed for my Bi-Annual trip to the Beach! For a change I don’t think it will rain on me! (Postscript - nuthin’ but sun all day.)

So… Is it only women that have a ā€œplanā€ for where it all goes or am I just a bit OCD 😬? I mean isn’t that how it works? This part has never ever seen the Sun, needs a 15 so I get a little burn-to-tan action, this part is forever sun-damaged from almost daily Florida PickleBall activity, we’ll give that a 70, and the other parts are carefully thought out and applied as well. Great, all ready! Whoops, hang on, gonna be HOT & beach makes me hungry so…charcuterie snack packed āœ… 50oz water bottle with Electrolyte Water āœ… Umbrella āœ… Chair āœ… Beach hat āœ…

Yes, yes, I realize at this point you’re thinking ā€œI am NEVER going to the Beach with this womanā€ and possibly… ā€œNo wonder she only goes twice a yearā€ but I have a POINT that I’m getting to so hang in there. 


So what happens next? I know I will want to submerge myself in the Gulf to cool down so I think through whether I have to bring all my bottles with me 🧓🧓🧓🧓and start all over again after the swim or do I stay carefully under cover to avoid having to do that? But that will not accomplish my goal which was to get a tan. So I concede to wearing waterproof lotion so that I can both tan and swim and accept that wearing the non-occlusive option will be a necessary compromise.


Next decision that requires compromise is WHICH beach should I go to? The one further away with fewer people and no amenities or the closer one with all the people and the snack bar? 🄨 Definitely the one further with fewer people even though there will be no-one that might notice when I’m drowning if I swim too soon after I eat šŸ‘‹šŸ». (That’s for all of you of my Generation). I could go on and on but you’re probably praying I get to my point by now. So I will. You’re welcome.


So, the Beach Plan šŸ—’ļø starts with careful calculations and consists of identifying my Goals, my Plan-of-Action, my what-if and if-then contingency scenarios, then implementing the PLAN and allowing it to execute. This is the same way that I approach my Realtor projects (where I believe it is better tolerated HAHA!) When I take on a BUY or SELL project for you, I want you to rest assured that I do not just throw it to the wall and see if it sticks. My recommendations to you are based on a careful study of market conditions, building and Area history and Research ie: comparable sales and ā€œdidn’t sellsā€ as it all aligns with your goal. I can’t speak for every Agent ;) but I can certainly speak for myself as a process-oriented (and apparently bit of an OCD) type with over 2 decades of Corporate experience behind me. (Zig Ziglar anyone?)


Now that doesn’t mean I have a crystal ball or that I have an ounce of control over market conditions but I promise you, you will be set-up for SUCCESS as best is possible, with me as your guide. I hope we will have the chance to work together (if we haven’t already) and...WEAR YOUR SUNSCREEN!

"Allison has done it again.

This is the second RE transaction she has handled for me. My condo was one of 8 listed in my community with various realtors. Mine sold thanks to Allison! The others are still sitting there. She will definitely be handling my next real estate purchase!" May '25, Ann Dowd


DOWNING-FRYE MARKET REPORT

MY Observation?


The high-end Luxury market is Active and boosted by a lot of new Development along the Coast like Ritz Residences at Vanderbilt Beach, Four Seasons (Naples Beach), Epique and many smaller boutique developments downtown. They seem to all start somewhere around $4M and go up to $40M or more.


Generally though Buyers are in charge. They have many choices and are taking their time, weighing their options but many are buying so our numbers are up from earlier in the year. There just aren't ENOUGH ready Buyers overall though making it a true uphill battle for many many Sellers this year. Interest rates remain largely unchanged although there continues to be hope in the wind that they will change next year. About 63% of our deals are Cash so that's a lot of people that are getting mortgages anyway.


BUYERS: The Sellers that have not taken their listings off market this Summer to wait for a better year, are NEGOTIABLE and dying to talk to you!


SELLERS: Important to understand that we are not in a Real Estate depression, we are settling down from Post-Pandemic urgency. We all knew there would be a reckoning after our prices more than doubled 2021-2022 and we're in it. Combine that with a dramatic reduction in ready Buyers due to current Politics and Economic uncertainty and you have an uphill battle as a Seller unless your property really stands out against the competition or is Investor material! But, one day, you will again be TOP DOG since it all just cycles!


Alright guys, PEACE OUT.

Whether Seller or Buyer, one of the many ways I can help you is by defining and working the PROCESS with you as I learn your priorities, needs/wants, and concerns. Don't think you are "wasting my time" by contacting me to discuss your thoughts. I hope it's the beginning of a beautiful relationship!

MY RECENT ACTIVITY

BUYERS UNDER CONTRACT


WYNDEMERE

858 Wyndemere Way, Naples 34108

3+ Bed/3 Bath 2491sf

LIST PRICE: $1,100,000



🤩 Excited for Holly & Fred! Can't wait to see how they update this beautiful older home in the fabulous community of WYNDEMERE!

TOWNHOME FOR SALE or ANNUAL RENT


SONOMA OAKS

4286 Sonoma Oaks Circle

3 Bed/3 Bath 2018 sf

LIST PRICE: $589,500 or

For Annual RENT: $3100

BRAND NEW COMMUNITY in North Naples! This lovely end-unit has never been lived in, still has that "new home" smell! It is over 2000sf with 2 stories, a 2-car garage and all the newest ā€œPulte Homesā€ design bells and whistles. A bright exterior unit with an open contemporary floor plan, state-of-the-art Smart Home technology, steel-reinforced Concrete Block construction, and whole house impact-resistant windows are just some of the features of this home that will bring you many years of joy in ownership.

ā€¼ļø COMING SOON ā€¼ļø

A chance to buy on Gulf Shore Drive at a

BUYERS MARKET Price!

This 2 Bed/2 Bath condo has incredible views of the Sand for days, as it sits on the top (6th) floor of a boutique building on Gulf Shore Drive. It was previously listed with another Brokerage but was overpriced for this market. The Owner is ready to be negotiable with someone that sees the potential in an original unit and is ready to re-make this unit to their own specifications. A very short walk brings you to all the best of Vanderbilt Beach: The Ritz, La Playa, Turtle Club, Buzz's Lighthouse, Baleen. The building has only 12 units, 2/ floor, all facing the beach. Hot tub & BBQ Deck, + you, the Beach and wonderful neighbors :)

FOR SALE:

RENOVATED SURF COLONY III

17 Bluebill Ave 604, Naples

2 Bed/2 Bath 1214sf

A STEAL at $799,000

The perfect escape from the snow and ice, this Surf Colony condo will melt your heart and troubles away. Relax as you gaze at the stunning 6th floor views of Turkey Bay, Delnor-Wiggins State Park and the Gulf of Mexico. Walk to the beach, tennis, Pickleball or marina and live your best Life!

Substantial updates have just been completed including the re-flooring of the main living space, kitchen, & lanai with luxury vinyl plank, the opening of the kitchen to the living space, and the addition of a breakfast bar. New Quartzite countertops in kitchen and baths, brand new vanities, sinks, mirrors, fixtures in both baths. Unit has been painted from head to toe. Condo is in perfect shape! No Seasonal tenants so a quick close is possible!

FOR SALE:

27001 Serrano Way,

Bonita Springs 201

The ONLY 4 BR condo in Bonita Springs!

4 Bed/2 Bath 1772sf

Newer Construction/NO Flood zone

Great new price: $430,000 $399,000

Nature Lovers, Kayakers, Snow & Ice Escapees…your new vacation or full-time home is calling your name! Offered TURNKEY so you can just MOVE IN! SERRANO is a gorgeous, small, gated and well-managed small community right in the heart of Bonita Springs. Sitting right on the Imperial River (, the community proudly provides Kayak storage and a launch for your foray out into the Bay Area or even Gulf. This lovely, bright condo has enough room for the whole family and with a swimming pool just across the street, your family will want to visit all the time!

SEASONAL RENTAL LISTINGS

AVAILABLE FOR JANUARY '26

(also December '25)

The ADMIRALTY

9415 Gulf Shore Drive 302

2 Bed/2 Bath 1214sf

Asking $12,000

ON THE SAND, on a beautiful uncrowded beach, is this lovely, peaceful condo, a very short walk to all the best of Vanderbilt Beach: The Ritz, La Playa, Turtle Club, Buzz's Lighthouse, Baleen. The Admiralty has only 12 units, 2/ floor, all facing the beach. Hot tub & BBQ Deck, + you, the Beach and wonderful neighbors to enjoy Sunset with.

AVAILABLE FOR JAN thru APRIL '26

(also December '25)

L'AMBIANCE in PELICAN BAY

1000 L'Ambiance Cir 201

3 Bed/2 Bath 1928sf

Asking $9500/mo

If Serenity is on your "To-Do" plan, then look no further than this lovely, spacious 2nd story condo with beautiful big views of the lake and gardens. Located in the much loved "PELICAN BAY", just hop a tram to the BEACH for relaxation at the Beach Club (chairs/umbrellas provided), have lunch or dinner at one of two Beach Club locations, and enjoy any kind of FITNESS activity at the Community Center or just a beautiful walk along the Boulevard. The Sub-Development of L'Ambiance has its own Pool and fitness center so you can just relax there as well! This home is cheerful and bright, has a one-car attached GARAGE and stunning lake views with a large screened-in lanai to enjoy your views from. One flight of indoor stairs to the second floor is to be noted. Come enjoy all that Naples has to offer!

Looking to BUY?

Try these QIK-FIND Links below.

These links will take you to a static search.

Contact me to set up a Portal for you in our OneHome Application so that you can do a custom search and receive updates directly from the Naples Multiple Listing service (MLS)

I KNOW NAPLES after 22 years of living here! Let's talk about where your best fit would be.

PINE RIDGE ESTATES for Sale

VANDERBILT BEACH for Sale

BAY COLONY for Sale

PELICAN BAY Single Family for Sale

PELICAN BAY Lo-Rise/Villa for Sale

PELICAN BAY Hi-Rise for Sale

BLUEBILL for Sale

34109 for Sale

DO YOUR OWN SEARCH!

NAPLES New Construction & Pre-Build

Looking to SELL?

QIK-COMPS

...will show you what's Selling, how long it's taking (DOM) what kind of price it started at and ended up Selling for.


Curious to know about YOUR zip code or Neighborhood?

Just shoot me an email with your request: allisonsellsnaples@gmail.com

LEGEND:


P= Pending Sale (under contract but not closed

PC= Pending Sale with a Contingency (Usually inspection or financing)

S= SOLD (Closed)

DOM= Days on Market

(Time from Day listed, to Day marked Pending)


This Sales Information is pulled from the Southwest Florida MLS on 06.20.25

Prices listed for Pending and Pending with Contingency are LIST prices, not final prices. The date a property goes Pending is more telling than the date it Closes as it tells when the Buyers were out and Active.


Click Chart Images to Enlarge

PELICAN BAY

Lo+Mid-Rise/Villas/SF

60 Day Sold & Pending

34108: VANDERBILT BEACH/BLUEBILL

30 Day Sold & Pending

PELICAN BAY

Hi-Rises

60 Day Sold & Pending

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34109: AUTUMN WOODS & EMERALD LAKES & VILLAGE WALK

60 Day Sold & Pending

Looking for other areas?

Contact me for a customized report.

WHAT'S HAPPENING IN NAPLES??


NOTE: There are 17 links here. If you don't see them all, please click at bottom of your mail

message for "more".

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8950 Fontana Del Sol Way, Naples FL 34108