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ALLISON D CALLAS
Powered by Passion & Professionalism
...since 2013
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Call/Text: 239-595-5116
Email: allisonsellsnaples@gmail.com
Web: allisonsellsnaples.com
Click HERE for my
Sales, Listings & Testimonials
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Featured in this e-Newsletter:
(Click "view entire message" at bottom of the email to see the whole newsletter!)
- Allison Ruminates...
- Market Updates
- Recent Activity & COMING SOON
- Targeted SEARCH: QIK FIND
- Fun Links to "Things to do in Naples"
- Recent Solds: QIK COMPS
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ALLISON RUMINATES...and stuff,
and NOT with AI !
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70ā¦50ā¦30ā¦15
What do these numbers have in common?
NFL huddle? Combo in a Spy movie? Nope, actually, they are the labels on all my Banana Boat Bottles, lined up for this morningās application. HAHA. Yes, I am headed for my Bi-Annual trip to the Beach! For a change I donāt think it will rain on me! (Postscript - nuthinā but sun all day.)
So⦠Is it only women that have a āplanā for where it all goes or am I just a bit OCD š¬? I mean isnāt that how it works? This part has never ever seen the Sun, needs a 15 so I get a little burn-to-tan action, this part is forever sun-damaged from almost daily Florida PickleBall activity, weāll give that a 70, and the other parts are carefully thought out and applied as well. Great, all ready! Whoops, hang on, gonna be HOT & beach makes me hungry soā¦charcuterie snack packed ā
50oz water bottle with Electrolyte Water ā
Umbrella ā
Chair ā
Beach hat ā
Yes, yes, I realize at this point youāre thinking āI am NEVER going to the Beach with this womanā and possibly⦠āNo wonder she only goes twice a yearā but I have a POINT that Iām getting to so hang in there.
So what happens next? I know I will want to submerge myself in the Gulf to cool down so I think through whether I have to bring all my bottles with me š§“š§“š§“š§“and start all over again after the swim or do I stay carefully under cover to avoid having to do that? But that will not accomplish my goal which was to get a tan. So I concede to wearing waterproof lotion so that I can both tan and swim and accept that wearing the non-occlusive option will be a necessary compromise.
Next decision that requires compromise is WHICH beach should I go to? The one further away with fewer people and no amenities or the closer one with all the people and the snack bar? š„Ø Definitely the one further with fewer people even though there will be no-one that might notice when Iām drowning if I swim too soon after I eat šš». (Thatās for all of you of my Generation). I could go on and on but youāre probably praying I get to my point by now. So I will. Youāre welcome.
So, the Beach Plan šļø starts with careful calculations and consists of identifying my Goals, my Plan-of-Action, my what-if and if-then contingency scenarios, then implementing the PLAN and allowing it to execute. This is the same way that I approach my Realtor projects (where I believe it is better tolerated HAHA!) When I take on a BUY or SELL project for you, I want you to rest assured that I do not just throw it to the wall and see if it sticks. My recommendations to you are based on a careful study of market conditions, building and Area history and Research ie: comparable sales and ādidnāt sellsā as it all aligns with your goal. I canāt speak for every Agent ;) but I can certainly speak for myself as a process-oriented (and apparently bit of an OCD) type with over 2 decades of Corporate experience behind me. (Zig Ziglar anyone?)
Now that doesnāt mean I have a crystal ball or that I have an ounce of control over market conditions but I promise you, you will be set-up for SUCCESS as best is possible, with me as your guide. I hope we will have the chance to work together (if we havenāt already) and...WEAR YOUR SUNSCREEN!
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"Allison has done it again.
This is the second RE transaction she has handled for me. My condo was one of 8 listed in my community with various realtors. Mine sold thanks to Allison! The others are still sitting there. She will definitely be handling my next real estate purchase!" May '25, Ann Dowd
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MY Observation?
The high-end Luxury market is Active and boosted by a lot of new Development along the Coast like Ritz Residences at Vanderbilt Beach, Four Seasons (Naples Beach), Epique and many smaller boutique developments downtown. They seem to all start somewhere around $4M and go up to $40M or more.
Generally though Buyers are in charge. They have many choices and are taking their time, weighing their options but many are buying so our numbers are up from earlier in the year. There just aren't ENOUGH ready Buyers overall though making it a true uphill battle for many many Sellers this year. Interest rates remain largely unchanged although there continues to be hope in the wind that they will change next year. About 63% of our deals are Cash so that's a lot of people that are getting mortgages anyway.
BUYERS: The Sellers that have not taken their listings off market this Summer to wait for a better year, are NEGOTIABLE and dying to talk to you!
SELLERS: Important to understand that we are not in a Real Estate depression, we are settling down from Post-Pandemic urgency. We all knew there would be a reckoning after our prices more than doubled 2021-2022 and we're in it. Combine that with a dramatic reduction in ready Buyers due to current Politics and Economic uncertainty and you have an uphill battle as a Seller unless your property really stands out against the competition or is Investor material! But, one day, you will again be TOP DOG since it all just cycles!
Alright guys, PEACE OUT.
| Whether Seller or Buyer, one of the many ways I can help you is by defining and working the PROCESS with you as I learn your priorities, needs/wants, and concerns. Don't think you are "wasting my time" by contacting me to discuss your thoughts. I hope it's the beginning of a beautiful relationship! | | |
BUYERS UNDER CONTRACT
WYNDEMERE
858 Wyndemere Way, Naples 34108
3+ Bed/3 Bath 2491sf
LIST PRICE: $1,100,000

𤩠Excited for Holly & Fred! Can't wait to see how they update this beautiful older home in the fabulous community of WYNDEMERE!
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TOWNHOME FOR SALE or ANNUAL RENT
SONOMA OAKS
4286 Sonoma Oaks Circle
3 Bed/3 Bath 2018 sf
LIST PRICE: $589,500 or
For Annual RENT: $3100
| BRAND NEW COMMUNITY in North Naples! This lovely end-unit has never been lived in, still has that "new home" smell! It is over 2000sf with 2 stories, a 2-car garage and all the newest āPulte Homesā design bells and whistles. A bright exterior unit with an open contemporary floor plan, state-of-the-art Smart Home technology, steel-reinforced Concrete Block construction, and whole house impact-resistant windows are just some of the features of this home that will bring you many years of joy in ownership. | |
ā¼ļø COMING SOON ā¼ļø
A chance to buy on Gulf Shore Drive at a
BUYERS MARKET Price!
| This 2 Bed/2 Bath condo has incredible views of the Sand for days, as it sits on the top (6th) floor of a boutique building on Gulf Shore Drive. It was previously listed with another Brokerage but was overpriced for this market. The Owner is ready to be negotiable with someone that sees the potential in an original unit and is ready to re-make this unit to their own specifications. A very short walk brings you to all the best of Vanderbilt Beach: The Ritz, La Playa, Turtle Club, Buzz's Lighthouse, Baleen. The building has only 12 units, 2/ floor, all facing the beach. Hot tub & BBQ Deck, + you, the Beach and wonderful neighbors :) | |
FOR SALE:
RENOVATED SURF COLONY III
17 Bluebill Ave 604, Naples
2 Bed/2 Bath 1214sf
A STEAL at $799,000
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The perfect escape from the snow and ice, this Surf Colony condo will melt your heart and troubles away. Relax as you gaze at the stunning 6th floor views of Turkey Bay, Delnor-Wiggins State Park and the Gulf of Mexico. Walk to the beach, tennis, Pickleball or marina and live your best Life!
Substantial updates have just been completed including the re-flooring of the main living space, kitchen, & lanai with luxury vinyl plank, the opening of the kitchen to the living space, and the addition of a breakfast bar. New Quartzite countertops in kitchen and baths, brand new vanities, sinks, mirrors, fixtures in both baths. Unit has been painted from head to toe. Condo is in perfect shape! No Seasonal tenants so a quick close is possible!
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FOR SALE:
27001 Serrano Way,
Bonita Springs 201
The ONLY 4 BR condo in Bonita Springs!
4 Bed/2 Bath 1772sf
Newer Construction/NO Flood zone
Great new price: $430,000 $399,000
| Nature Lovers, Kayakers, Snow & Ice Escapeesā¦your new vacation or full-time home is calling your name! Offered TURNKEY so you can just MOVE IN! SERRANO is a gorgeous, small, gated and well-managed small community right in the heart of Bonita Springs. Sitting right on the Imperial River (, the community proudly provides Kayak storage and a launch for your foray out into the Bay Area or even Gulf. This lovely, bright condo has enough room for the whole family and with a swimming pool just across the street, your family will want to visit all the time! | |
AVAILABLE FOR JANUARY '26
(also December '25)
The ADMIRALTY
9415 Gulf Shore Drive 302
2 Bed/2 Bath 1214sf
Asking $12,000
| ON THE SAND, on a beautiful uncrowded beach, is this lovely, peaceful condo, a very short walk to all the best of Vanderbilt Beach: The Ritz, La Playa, Turtle Club, Buzz's Lighthouse, Baleen. The Admiralty has only 12 units, 2/ floor, all facing the beach. Hot tub & BBQ Deck, + you, the Beach and wonderful neighbors to enjoy Sunset with. | |
AVAILABLE FOR JAN thru APRIL '26
(also December '25)
L'AMBIANCE in PELICAN BAY
1000 L'Ambiance Cir 201
3 Bed/2 Bath 1928sf
Asking $9500/mo
| If Serenity is on your "To-Do" plan, then look no further than this lovely, spacious 2nd story condo with beautiful big views of the lake and gardens. Located in the much loved "PELICAN BAY", just hop a tram to the BEACH for relaxation at the Beach Club (chairs/umbrellas provided), have lunch or dinner at one of two Beach Club locations, and enjoy any kind of FITNESS activity at the Community Center or just a beautiful walk along the Boulevard. The Sub-Development of L'Ambiance has its own Pool and fitness center so you can just relax there as well! This home is cheerful and bright, has a one-car attached GARAGE and stunning lake views with a large screened-in lanai to enjoy your views from. One flight of indoor stairs to the second floor is to be noted. Come enjoy all that Naples has to offer! | |