River Bank’s primary mission is to serve the banking needs of Crawford, Vernon, Monroe, La Crosse, and Trempealeau Counties. Prior to the formation of River Bank, the original banks had the reputation of being the banks that were friendly, understood their customers' needs, and would go the extra distance for service. This continues to be the hallmark of River Bank in its expansion into the Sparta, Onalaska, Holmen, Bangor, Westby, and Coon Valley markets.
On January 2nd, 2020 River Bank announced the merger of Union Bank of Sparta with a final date of conversion on May 4th, 2020. As Union Bank was owned by River Holding Company for the past three years, this provided a great opportunity for our two banks to share their common commitment to meeting the financial needs of the communities we serve. River Bank has charted the path of steady growth for several years and is proud to now provide our customers with 14 branch locations.