2024's Most Viewed Tech Thought Leadership

[Dec 27, 2024]

12

Global Travel Industry Trends 2024: Travelers Become Master Planners

This report reveals must-know global trends to help advertisers prepare for what's in store for the travel industry this year [Criteo].

11

4 Killer Insights to Heighten Shopper Engagement for Retailers & CPG Brands

 Acosta Group’s John Carroll and Kathy Risch join Supermarket Guru’s Phil Lempert to reveal how leading retailers and brands thrive in today’s consumer-centric era [Acosta Group].

10

The 2024 Holiday Season: Boost Sales and Customer Experience

 Early shopping trends and generative AI are set to revolutionize how consumers discover and purchase gifts. Here’s how you can prepare your business for the upcoming holiday season [Pivotree]. 

9

How Leading Brands Boost Performance by Merging Email and SMS

 By consolidating these channels on a single platform, businesses are discovering a powerful synergy that supercharges their marketing efforts [Klaviyo]. 

8

Retail Media in 2025: Predictions from Industry Leaders

​ From in-store innovations to advanced measurement techniques, retail media is on the brink of a significant leap forward, promising new opportunities for brands and retailers [Skai].

7

Crafting Text Drip Campaigns for SMS Success

A step-by-step guide on creating an SMS drip campaign plan, and how to evaluate and improve your strategy over time [Voxie].

6

Reservation Fraud: The Silent Thief Stealing Restaurant Revenue

 Discover how this new industry threat is emerging, silently stealing restaurant seats and jeopardizing operators’ most valuable assets [Slang.ai]. 

5

Attention Content People: Put AI to Work for You, Not AI Putting You Out of Work

It’s time to stop worrying and seek out areas where AI and GenAI can be used as pluses versus the career-ending minuses many have been inculcated into thinking are coming [Cloudinary].

4

How to Take a Customer-Centric Approach to Assortment Planning

  Enhance your assortment planning with a customer-centric approach. Learn how to tailor your offerings with AI-driven software for improved profitability [EDITED]. 

3

Shipping is the New Shopping: Transforming a Cost Center into a Competitive Advantage

 Shipping is no longer just about cost reduction. It’s a crucial touchpoint in the e-commerce journey, offering a prime opportunity to strengthen customer relationships and brand loyalty [Veho].

2

4 Best Video Types for Fashion and Beauty Marketing

 Discover the best video types for brand marketers to drive engagement, convey your value proposition and delight your consumers [QuickFrame].

1

Theft from Self-Service Checkouts in Supermarkets

 Self-service checkouts are flourishing in our stores, saving time for consumers and staff costs for businesses. Everyone seems to be happy with them - including thieves [Veesion].

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