Volume 206

March 6, 2024

Last week’s issue emphasized:

“While time is scarce, the ongoing benefits of Genuine Partnership can be plentiful. In fact, we…

• cannot create more time
• can co-create more partnership”

Who aspires to and enjoys… > Agile Partnership?

As > Agile Partnership is co-created, our collaborative bandwidth steadily and creatively achieves your practice growth objectives. In our seasoned view, Genuine Partnership’s hallmarks include:

• Shared strategic vision, led by your competitive advantages
• Clear, honest, and consistent communication
• Leadership’s true commitment to effective engagement 
• Mutual accountability for integral teamwork and decisive actions steps
• Valuing authenticity, loyalty, and long term relationships
• Enthusiasm that inspires. Passion Rules! (and is SO fun)

This poignant phrase embodies timeless wisdom, “it takes a long time to make an old friend.”

With a sense of purpose, Your Practice Growth is HDI’s “Why,” compelled to empowering talented and compassionate clinicians to bring Better Hearing is Better Healthcare benefits to life. With societal needs accelerating, particularly with an aging population and predominance of chronic disease, including Dementia, your audiological expertise is vital. While hearing aid technology rapidly advances, it is your sound advice and personalized care which patients depend on. 

We underscore the Mission Critical role of Health Literacy, initially in Issue 5 (April 29, 2020).

As shown:

“Health Literacy is defined by the World Health Organization as ‘cognitive and social skills which determine the motivation and ability of individuals to gain access to, understand and use information in ways which promote and maintain good health. By improving people’s access to health information and their capacity to use it effectively, health literacy is critical to empowerment.’”

“It is more important to know what sort of person has a disease than to know what sort of disease a person has.”

– Hippocrates (460 B.C.E. – 377 B.C.E.)

In this context, I love studying landmark literature such as: The impact of health literacy on patient understanding of counseling and education materials, authored by Erika L. Nair and Kathleen M. Cienkowski, then published in the International Journal of Audiology (2010).

A Summary Statement of their thought-provoking and inspiring missive is worthy of reflection:

“Clear communication via functioning amplification and utilization of good listening strategies can provide better access to information from all healthcare professionals. Without clear communication, it is likely that hearing-impaired patients will not become successful users of the healthcare system. 

“It is eminent that audiologists effectively communicate with their patients about their hearing healthcare because not only does it increase the likelihood that they will be both more satisfied with their hearing health care and more satisfied with their overall healthcare. In this regard, audiologists are a critical link to world healthcare organizations’ goals of improving health literacy for patients.”

As alluded to, Hearing Care Experts are often Unsung Heroes, uniquely qualified to Amplify Impact with “all healthcare professionals” involved in Whole Person Care paradigms. Evidently, this is a primary reason why virtually every practice I speak with is motivated to expand their physician referral network. Realizing multidisciplinary alignment is essential, more patients and allied medical specialists should be In the Know.

With respect to spreading the word about Health Literacy, this popular handout is assigned useful duty:

View larger

In conversations with progressive practices nationwide, I consistently hear serious concerns about mega healthcare systems which dominate their local markets.¹

For a bit of macro perspective, the American Medical Association (AMA) reports that between 2012 and 2022, the share of physicians working in:

• private practices dropped by 13 percentage points from 60.1% to 46.7%. 
• practices with 10 or fewer physicians fell from 61.4% in 2012 to 51.8%. 
• practices with 50 or more physicians grew from 12.2% to 18.3%. 
• single-specialty practices were 42% and a 4% increase to 26.7% in multi-specialty practices.

Against this rapidly evolving medical practice backdrop, in addition to Third Party Administrators, does it feel like you are competing against a…

¹ https://www.medpagetoday.com/special-reports/features/107598

Recognizing these growing challenges are NOT fun & games, join us for next week’s refresher on competitive strategy.

If you feel our weekly Insights may be useful to a colleague, please encourage them to subscribe at:

Bruce Essman

CEO

High Definition Impressions (HDI)

PracticeGrowthbyDesign.com

bruce@hdimpressions.com



314.276.7392

View Previous Issue by Clicking on Link Below:

COVID-19 2020-03-26 | COVID-19 & Springing Forward

PGI #1 2020-04-02 | Communication Wellness Matters

PGI #2 2020-04-09 | Communication Wellness Starts with Why

PGI #3 2020-04-16 | Comorbidity Education, "Did You Know?"

PGI #4 2020-04-22 | “Diagnose & Treat” Comorbidity Education

PGI #5 2020-04-29 | Guiding Principles of The Art & Science of HealthScapes^®

PGI #6 2020-05-06 | Plan for the Other Side

PGI #7 2020-05-13 | Subject Matter Expertise & Social Currency

PGI #8 2020-05-20| Educate Well Monthly & Care to Share Daily

PGI #9 2020-05-27| The Survey Says, Take Science Seriously™

PGI #10 2020-06-03 | MD Referrals, Start with the ABC's

PGI #11 2020-06-10 | Going Digital with Omni-Channel Benefits

PGI #12 2020-06-17 | Monthly E-Newsletters, Stay in Touch

PGI #13 2020-06-24 | Wellness Wednesdays, Healthy Habits

PGI #14 2020-07-01 | Get Well Organized, Be an Educational Curator

PGI #15 2020-07-08 | Good Humor, Healthy Hearing

PGI #16 2020-07-15 | Nurturing Campaigns and Automatic Comorbidity Education

PGI #17 2020-07-22 | On the List, Tag You're It

PGI #18 2020-07-29 | Nurturing Campaigns, Go with The Flow

PGI #19 2020-08-05 | "Outsmart, Don't Outspend," The Right Fit

PGI #20 2020-08-12 | Targeted Mail, On Purpose

PGI #21 2020-08-19 | Tech Upgrades, Just What the Doctor Ordered

PGI #22 2020-08-26 | 5Ws of the Core 4 Learn More

PGI #23 2020-09-02 | The Art of Hearing, More Should Know

PGI #24 2020-09-09 | Friends & Family “Share the Joy of Hearing”

PGI #25 2020-09-16 | Your Unique Value Proposition, Pearls of Wisdom

PGI #26 2020-09-23 | Your patients' journey to well-informed decisions

PGI #27 2020-09-30 | Hear the Facts and care to share daily

PGI #28 2020-10-07 | Take the Lead, Start with Why

PGI #29 2020-10-14 | Change is evident. Let's diagnose and treat.

PGI #30 2020-10-21 | Your Local Pride. Let It Show.

PGI #31 2020-10-28 | Tell Your Story, Make It Memorable.

PGI #32 2020-11-04 | The Art of Hearing, Visibility Matters.

PGI #33 2020-11-11 | See the Pathway to Better Hearing

PGI #34 2020-11-18 | Our Experts, the Right Fit

PGI #35 2020-11-25 | Giving Thanks. Electing Gratitude as an Attitude

PGI #36 2020-12-02 | Get 2021 On Schedule and In Mind

PGI #37 2020-12-09 | E-Newsletters, Open Opportunities

PGI #38 2020-12-16 | Targeted Trio for All to See

PGI #39 2020-12-23 | Time to Celebrate, by the Book

PGI #40 2020-12-30 | 2021 For the Better

PGI #41 2021-01-06 | In 2021, HDI+. For the Better

PGI #42 2021-01-13 | More Wellness Referrals. A Resolution.

PGI #43 2021-01-20 | A Super Launch Meeting. Your VIP Ticket.

PGI #44 2021-01-27 | Motivational PCCs: Practice Culture Commitments

PGI #45 2021-02-03 | The Art & Science of HealthScapes® with Just 3 Words

PGI #46 2021-02-10 | In Their Own Words, a PET Project

PGI #47 2021-02-17 | Habit-forming progress is 1% better

PGI #48 2021-02-24 | Make Routine Progress Easy and Satisfying

PGI #49 2021-03-03 | The Art of Customer Service, Be Our Guest

PGI #50 2021-03-10 | Time for R&R (Rewards and Recognition)

PGI #51 2021-03-17 | A Year of Insights, For All to See

PGI #52 2021-03-24 | 3 C's, 1 Purpose. Your Practice Growth by Design.

PGI #53 2021-03-31 | Original Content, On Demand

PGI #54 2021-04-07 | Expert Coaching, Great Sports

PGI #55 2021-04-14 | Base Hits & a Double Play

PGI #56 2021-04-21 | Personalized Care, Think Local

PGI #57 2021-04-28 | The Art of Hearing, Who Knows?

PGI #58 2021-05-05 | Circles of Life, Listen Up

PGI #59 2021-05-12 | Customized Presentation Folders, Lasting Impressions

PGI #60 2021-05-19 | Practice Growth, From the Outside In

PGI#61 2021-05-26 | Physician Referrals, Doctor’s Orders

PGI #62 2021-06-02 | The ABC’s of Physician Referrals

PGI #63 2021-06-09 | Senior Living, The Numbers Speak

PGI #64 2021-06-16 | PEAK Performance, Measured Targets

PGI #65 2021-06-23 | PEAK Performance, High Priorities

PGI #66 2021-06-30 | SLC Growth, Be the Early Bird

PGI #67 2021-07-07 | From Their View, What’s Your Story?

PGI #68 2021-07-14 | An Informative Quartet, All Can Hear

PGI #69 2021-07-21 | Open Opportunities. Did You Know?

PGI #70 2021-07-28 | Educational Presentations, On the Menu

PGI #71 2021-08-04 | Live and Learn. The Curse of Knowledge.

PGI #72 2021-08-11 | To Be Memorable, Stick with It

PGI #73 2021-08-18 | Hearing Health Bingo, We've Got Your #

PGI #74 2021-08-25 | Hearing Health Bingo. Know How.

PGI #75 2021-09-01 | Frontline Staff. Who Can Help?

PGI #76 2021-09-08 | Opportune Invention & Hearing Health Ambassadors.

PGI #77 2021-09-15| Bring Precious Sounds to Life, Justice Served

PGI #78 2021-09-22 | Hearing Health Ambassadors SAVE

PGI #79 2021-09-29 | Hearing Health Ambassadors, Time to Find

PGI #80 2021-10-06 | The Networking Effect, Bringing it Home

PGI #81 2021-10-13 | Healthy Hearing, Good Business.

PGI #82 2021-10-20 | Corporate Wellness Matters

PGI #83 2021-10-27 | Hearing Health Partners, Carefully Funneled

PGI #84 2021-11-03 | Corporate Wellness Programs. How Rewarding.

PGI #85 2021-11-10 | Valuable Benefits, That’s The Story

PGI #86 2021-11-17 | Outside-In Growth, Handy Reference Guide

PGI #87 2021-11-24 | Go-Givers, Inspiring Heroes

PGI #88 2021-12-01 | 2022 Priorities, Ready to Rock.

PGI #89 2021-12-08 | 90 and Counting, Speaks Volumes

PGI #90 2021-12-15 | Educate Well Monthly™, Back to Basics

PGI #91 2021-12-22 | Did You Know? Targeted Trio

PGI #92 2021-12-29 | By the Book, Turning the Page

PGI #93 2022-01-05 | In 2022, Change for the Better

PGI #94 2022-01-12 | Super Practice Culture, The 3 Ts

PGI #95 2022-01-19 | Facebook Features, Wellness Wednesdays

PGI #96 2022-01-26 | Your Competitive Edge. Thankful Ripple Effects.

PGI #97 2022-02-02 | Good Humor, Healthy Hearing

PGI #98 2022-02-09 | Branding Basic$

PGI #99 2022-02-16 | 100th Practice Growth Insights™, @ Your Service

PGI #100 2022-02-23 | Your Practice Growth Insights, Go With The Flow

PGI #101 2022-03-02 | Your Growth OpportUNITY, Search Away

PGI #102 2022-03-09 | Your Practice, Uniquely Better & For Review

PGI #103 2022-03-16 | Your Health Questionnaire, Blue Man Style.

PGI #104 2022-03-23 | Ears Collect, Brains Connect™

PGI #105 2022-03-30 | 9 Facts, 1 Goal. Dementia Awareness.

PGI #106 2022-04-06 | Peer-Reviewed Success, Lead The Way

PGI #107 2022-04-13 | Knowledge Itself. Omni-Channel Works

PGI #108 2022-04-20 | Educational Architecture, Form Ever Follows Function

PGI #109 2022-04-27 | Grow Physician Referrals, Don’t be $alesy!

PGI #110 2022-05-04 | Hear the Fax™, Stay in Touch

PGI #111 2022-05-11 | E-Newsletter Nurturing = Healthy Growth.

PGI #112 2022-05-18 | Dementia Awareness Contagion & Social Currency

PGI #113 2022-05-25 | Dementia Education, The Lancet Journal Speaks

PGI #114 2022-06-01 | Modify Dementia Risk, Be Accountable.

PGI #115 2022-06-08 | By the Book, We Promise

PGI #116 2022-06-15 | Hearing Loss Prevention, A Sense of Urgency

PGI #117 2022-06-22 | Safer Soundscapes, Sustainable Hearing™

PGI #118 2022-06-29 | Safer Soundscapes, Sounds Risky, By the Number

PGI #119 2022-07-06 | Taking Care of Ears in the Teenage Years

PGI #120 2022-07-13 | Hear the Facts About NIHL

PGI #121 2022-07-20 | NIHL Collection & Just Saying Thanks

PGI #122 2022-07-27 | High Performance, Cognitive Decline

PGI #123 2022-08-03 | Cognitive Decisions, In Mind

PGI #124 2022-08-10 | Pearls of Wisdom™, Trustworthy Information

PGI #125 2022-08-17 | Keep Your Educational Tools, In Mind

PGI #126 2022-08-24 | OTC Hearing Aids, Healthy Choices

PGI #127 2022-08-31 | OTC Hearing Aids. Mild Concerns, Profound Opportunities.

PGI #128 2022-09-07 | OTC is for Over-the-Counter. R is for Resilience.

PGI #129 2022-09-14 | Best Practices, How Many Lives?

PGI #130 2022-09-21 | Products & Services, New On-Ramps?

PGI #131 2022-09-28 | Service Delivery Duo, For the Future

PGI #132 2022-10-05 | OTC, Open to Counseling. By Definition.

PGI #133 2022-10-12 | Radical Transparency. Candid Conversations

PGI #134 2022-10-19 | Candid Conversations, All About It

PGI #135 2022-10-26 | OTC HA. Ask Us, Learn More.™

PGI #136 2022-11-02 | OTC HA Guiding Principles → 8 Words

PGI #137 2022-11-09 | Got Hearing?™, A Choice Matter

PGI #138 2022-11-16 | Got Hearing?™, A Primary Care

PGI #139 2022-11-23 | Attitude of Gratitude, Gifts of Hearing

PGI #140 2022-11-30 | Your Top Docs, Get A Round Tuit

PGI #141 2022-12-07 | Gifts of Hearing, Team Efforts

PGI #142 2022-12-14 | 2023, A Sense of Optimism.

PGI #143 2022-12-21 | Customized or Commoditized, Experience the Difference.

PGI #144 2022-12-28 | 2023 Success, Let’s Resolve.

PGI #145 2023-01-04 | 2023 Planning, In Review.

PGI #146 2023-01-11 | Powerful Moments, Remarkable Impact

PGI #147 2023-01-18 | Elevate Positives, 9X Better

PGI #148 2023-01-25 | Get Insights, Tripping Over Truth

PGI #149 2023-02-01 | Be Proud, Multiply Milestones

PGI #150 2023-02-08 | Healthy Connections, What Matters

PGI #151 2023-02-15 | Super Goals & Winning Ways

PGI #152 2023-02-22 | Mutual Understanding, Speaks My Language

PGI #153 2023-03-01 | Health Literacy, All-Inclusive.

PGI #154 2023-03-08 | To Help More People, Speak Their Language

PGI #155 2023-03-15 | Educational Climate, Change For the Better

PGI #156 2023-03-22 | Multilingual Marketing, Just Keep Nurturing

PGI #157 2023-03-29 | Good Humor, Healthy Hearing

PGI #158 2023-04-05 | Healthy Awareness, Made to Stick™

PGI #159 2023-04-12 | Clear Views, Made to Stick™

PGI #160 2023-04-19 | Brand Awareness, Made to Stick™

PGI #161 2023-04-26 | Motivational Messages, Made to Stick™

PGI #162 2023-05-03 | Better Growth, Outsmart, Don't Outspend

PGI #163 2023-05-10 | Better Time, Better Ways

PGI #164 2023-05-17 | Internal Locus of Control, Just Makes Sense

PGI #165 2023-05-24 | Center of Excellence, Educationally So

PGI #166 2023-05-31 | Dementia Awareness, Join the Fight

PGI #167 2023-06-07 | The Longest Day, An Opportune Catalyst

PGI #168 2023-06-14 | Dual Sensory Loss & Dementia, What Research Indicates

PGI #169 2023-06-21 | Positively Contagious, Virtuous Cycles

PGI #170 2023-06-28 | Outsmart, Don’t Outspend, Déjà vu

PGI #171 2023-07-05 | LVOPS: Lifetime Value of Patient Service

PGI #172 2023-07-12 | E-Newsletters Trending, What's Up?

PGI #173 2023-07-19 | Educational Engagement, Simply Better

PGI #174 2023-07-26 | Wellness Wednesdays, Facebook Fun

PGI #175 2023-08-02 | Facebook and Instagram, Dynamic Duo

PGI #176 2023-08-09 | Social Media Architecture, What's the Plan?

PGI #177 2023-08-16 | Be Social, By Design

PGI #178 2023-08-23 | Is 3rd Party 1st Priority? Caveat Emptor.

PGI #179 2023-08-30 | TPA Paradigm Shift, Which Way's Best?

PGI #180 2023-09-06 | From TPA to OTC HA, Timely Reflection

PGI #181 2023-09-13 | Mass Merchant Disruption, By Comparison

PGI #182 2023-09-20 | Strong 2023 Finish? Get Motivated.

PGI #183 2023-09-27 | Fresh Starts, (Better) Time for Change

PGI #184 2023-10-04 | Timely Change Talk. That’s Better.

PGI #185 2023-10-11 | Motivate Outcomes, Recognize Excellence

PGI #186 2023-10-18 | 2024’s Success Plans, Start Early

PGI #187 2023-10-25 | 2024 Practice Growth, What’s Your Story?

PGI #188 2023-11-01 | Subject Matter Expertise, Eye on Success

PGI #189 2023-11-08 | Set Expectations Wisely, Plainly Speaking

PGI #190 2023-11-15 | From Intake to Outcomes, Be Happy to Hear

PGI #191 2023-11-22 | Your Quality Care, Giving Thanks

PGI #192 2023-11-29 | Your 2024 Practice Growth, Doctor’s Orders

PGI #193 2023-12-06 | With a Sense of Optimism, Be AUTHENTIC

PGI #194 2023-12-13 | 2024 Physician Referrals, Medical Model Excellence

PGI #195 2023-12-20 | Medical Model = Competitive Advantages

PGI #196 2023-12-27 | A Year of Insights, As Promised

PGI #197 2024-01-03 | Strategies to Improve Medical Communication, Let’s JAMA

PGI #198 2024-01-10 | Change for the Better, Improve Medical Communication

PGI #199 2024-01-17 | Practice Growth Insights, 200 Weeks & Counting

PGI #200 2024-01-24 | Practice Growth Insights, Use the Tools

PGI #201 2024-01-31 | Use the Tools, Experience Teachable Moments

PGI #202 2024-02-07 | Grassroots Grand Rounds™, A New Tradition

PGI #203 2024-02-14 | Grassroots Grand Rounds™, Case Presentation #1

PGI #204 2024-02-21 | Grassroots Grand Rounds™. Made to Stick™, Makes the Case

PGI #205 2024-02-28 | Genuine Partnership Serves You Best

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