A Message from Our President & CEO
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Welcome to Fall!
As I reflect back over the last month, I smile as stories from family and friends replay in my mind, stories about their experiences exploring Canada this summer. Not just to visit icon attractions and destinations, but exciting days and nights exploring their neighbourhoods or downtowns, or their waterfront and parks, and as attractions opened up, they explored those as well. Staycation has never meant so much as it did this year – because the added benefit was the support they showed for their fellow Canadians.
Now, as the days begin to turn cooler, many of you are wondering how long you can stretch out your shoulder season. How will you handle an even more depleted staff as young workers return to school?
Each and every day during the election, our team was working on your behalf to ensure that the four main parties – Liberals, Conservatives, NDP, and the Bloc – all understood the need for continued financial support for the hardest hit businesses. That is to say businesses in tourism, including hotels, and events. I was so pleased that we were able to secure all-party support for our request, and as such will now continue working with the new government and the opposition parties to bring this support to reality.
We have been engaging politicians and officials on many files, including a streamlined and simple to use national proof of vaccine system. We are also working closely with our partners such as Tourism HR Canada and the Canadian Chamber of Commerce on the labour shortage, access to commercial liability insurance, and affordable housing.
If there is an issue that you think we should be aware of, that you would like to talk to us about, please do not hesitate to reach out. You can email me directly at beth@tiac-aitc.ca – or join our next Member Talk Zoom Call.
In the meantime, please make sure that you check what is happening at the provincial and territorial levels. As I write this, Ontario has just released the details on their Tourism Recovery Fund – find out more here.
The TIAC team embraces its responsibility to speak on your behalf, to tackle the issues that are getting in the way of you doing business, to help lay the path towards recovery. Thank you for being a member and for placing your trust in us.
Yours in tourism,
Beth Potter
President & CEO
Tourism Industry Association of Canada
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Election Recap & Next Steps |
Canadians have re-elected a Liberal minority government, with the overall seat count in the House of Commons staying relatively the same. TIAC congratulates all candidates of all parties on their campaigns to represent Canadians at this important time in the country’s history.
Throughout the election period, TIAC advocated for all parties to work with industry on;
- targeted support for the hardest hit;
- delivery of a seamless proof of vaccination certification program; and,
- implementation of progressive strategies to address critical issues such as the labour shortage and traveller confidence.
TIAC was very happy to see support for tourism from all parties. With the Liberal party re-elected, TIAC is encouraged that tourism businesses will be able to expect tailored and sector-specific support as they head into the winter months.
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The Tourism Industry Association of Canada (TIAC), in partnership with Air Canada, is pleased to support the future leaders of the Canadian Tourism Industry by sponsoring two Travel/Tourism students to attend the 2021 TIAC Tourism Congress.
The winning students will receive one complimentary registration, 2 nights hotel accommodations at the Westin Ottawa, and round-trip airfare on Air Canada (Economy Class) to attend TIAC’s Tourism Congress at the Westin Ottawa, November 30-December 1, 2021.
During the Tourism Congress, winners will be presented with special recognition for their achievements. Eligible students must reside in Canada and be enrolled full time at an accredited Canadian college or university in Travel/Tourism or related program. Proof of enrolment is required.
Students must be 19 years or older as of November 30, 2021 to apply.
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The Westin Giveaway Winner is…
Congratulations Paul Bugge, Director of Business Development and Industry Relations at Destination St. John’s – you are the winner of the TIAC Tourism Congress and Westin giveaway! Paul is the proud new owner of a Westin Heavenly Bed.
Have you booked your room yet?
In-person registration for this year’s TIAC Tourism Congress is quickly filling up, book your room today so you don’t miss out. Rooms are limited and subject to availability, deadline to book is Friday, November 5th.
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Book Your Sponsorship Opportunity
Sponsorship options are quicky selling out! TIAC's Tourism Congress is an innovative, "must-attend" conference for all tourism stakeholders (members and non-members) and political influencers. Secure your spot today!
Sponsorships for the 2021 TIAC Tourism Congress are assigned on a first-come, first-serve basis and are open to TIAC Members only. If you have a unique sponsorship idea you would like to explore, give us a call, as we look forward to working with you in creating a new and successful branding opportunity.
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membership account? Please click here, submit your
email and check your inbox for details.
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Please join TIAC on Tuesday, October 12th for a special Member TALK to discuss TIAC's post-election priorities and action plan, how you can engage, and where additional support is needed.
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Why Join TIAC – What’s in it for me? |
Many ask why they should join TIAC, what is in it for them and will the benefits offset the membership fees? Is the return greater than the investment? What is the compelling business case to join TIAC?
Simply put, TIAC tackles industry challenges "your issues", develops solutions and advocates for programs and policies that can ensure you can successfully run your business and grow.
There is no better example of what TIAC has done for you than in the last 18-months. Throughout the Covid-19 Pandemic TIAC has elevated your voice and championed your needs, pushing for programs and influencing policy changes.
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Hello to New and Renewed Members |
The Tourism Industry Association of Canada (TIAC) is a not-for-profit membership organization. Our advocacy initiatives and efforts are only possible through the investment and support of our members.
TIAC is delighted to welcome our newest members who have joined since August.

Thank you to the members who renewed throughout the month and continue their support of our advocacy efforts.
Our success depends on you.
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Public Health Agency of Canada (PHAC) Travel & Marketing Toolkits |
PHAC has developed tools to help you and your clients/customers better understand new border measures and what travellers will need to know before, during, and after their entry to Canada.
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Carbon Prices On the Rise: How and Why to Measure the Carbon Footprint of Your Hotel or Tourism Business |
Contributed by Angela Nagy, GreenStep Solutions
Since 2019, every jurisdiction in Canada has had a price on carbon pollution, and currently the federal price for carbon is set at $30 per tonne of carbon dioxide equivalent (CO2e). In 2022, this price will increase to $50 per tonne, and by 2030 it will reach $170 per tonne of CO2e.
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5 Free Learning Resources for Tourism Operators & Destination Partners |
The Tourism Industry Association of Canada (TIAC) launched the Elevating Canadian Experiences (ECE) program to help tourism stakeholders seize innovative opportunities in culinary tourism and in the winter and shoulder seasons (WSS).
The ECE program was conceived as a series of in-person workshops held in rural and remote areas. But the program launch dovetailed with the pandemic and, like so many organizations, we needed to pivot.
From April 2020 to March 2021, TIAC and our partners delivered virtual workshops/webinars to over 4,000 participants, reaching over 30,000 businesses from coast to coast to coast.
The ECE content hub is an extension of all that work where you can access five practical tools and resources.
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Tourism HR Canada released their latest assessment of the labour force survey from Statistics Canada reflecting conditions from August 15 to 21. The survey shows the tourism sector added 99,300 employed workers in August, following an increase of 86,600 in July.
To see more details using their employment tracker tool visit here.
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QUESTIONS?
Leanne Czerwinski
Brand Manager
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