eNews

February 6, 2019
Upcoming Events & Education
Register Now For PMAR’s Principal Broker Forum
Hear about the latest issues facing Principal Brokers and Brokerages and how to protect yourself and your business while receiving 1.5 Oregon Continuing Education hours. The forum is open to all Principal Broker license holders regardless of whether they are managing others or not.
Get professional negotiation training to instantly increase your confidence, persuasion and communication skills. Stand out against other agents when you tell prospective clients they’re working with a “Certified Negotiation Expert.”
GRI: Technology Course
Discover everything you need to know about using technology
to prospect, market, and efficiently run your business. This course will cover critical topics like data backups and security,
to marketing and promotion systems, to emerging social media platforms.
Real Estate Professionals and the Qualified Business Income Rule
 by Phil Querin, Querin Law, LLC
In January, the Treasury Department and the Internal Revenue Service issued their final
regulations regarding the new 20% deduction on qualified business income (“QBI”) under the 2017 Tax Cuts and Jobs Act. Until the regs were finally published, there had been uncertainty about their interpretation. According to NAR, the ruling from Treasury and the IRS signaled a significant victory
for the real estate industry and for many of the National Association of Realtors®’ 1.3 million members.

Getting the Most From Scripts
Being prepared for client objections is more about listening and asking questions than offering rebuttals. Scripts can help you handle a diverse array of issues, situations arising from open houses, expired listings, online leads, listing presentations, lead conversion, property needs, or other contexts where you’re engaging with buyers and sellers. But plenty of agents don’t like to use them or don’t use them well. Whether you’re new to the industry or a seasoned professional, often its said that the key to getting the most out of a script is to internalize it and make it your own so you don’t have to think about it.

Registration Opening Soon for the 2019 Realtors® Legislative Meetings and Trade Expo
Mark your calendars! Registration opens February 13, 2019. Admission is free for members, but Realtors® must register to att end. Take an active role
to advance the real estate industry, public policy and the association at the Realtors® Legislative Meetings & Trade Expo in Washington, DC, May 13th through the 18th.

7 Tips for Promoting Real Estate
in 2019
Real estate is a competitive industry, which means that finding some way to set yourself apart from your fellow agents can occasionally feel like a lost cause. But you don’t need to completely reinvent the wheel. Often, effective real estate promotion is just a matter of putting a unique spin on a tried-and-true technique. Just a small change can return major results.

Webinar on Smart Social Media Use
Join NAR for their upcoming webinar,  “Yes! You Can Brand Your Business to Generate Leads on Social Media!”  offered by Back At You Media, a proud partner in the Realtor Benefits® Program. The free program is Feb. 12, 9 a.m., Pacific time, and shows how to create compelling social media content and easily leverage hyper-targeted advertising to reach the right audience.