AC Programming Today

Your Trusted Source for Ratings Growth, Programming Excellence

and Winning Strategies


November 2025

Greetings!


If you’ve ever launched Christmas music and immediately heard complaints about “too many repeats,” you’re not alone.


Every year, stations fall into the same trap and let the wrong voices nudge them off a winning strategy.


Before you tweak your playlist or chase songs nobody knows, checkout today's newsletter for a quick reminder of the one thing that can quietly derail your entire Christmas plan.


Hiring Gary Berkowitz isn’t an expense. it’s a savings strategy. He tightens your sound, sharpens your strategy, and lifts ratings without bloated budgets or gimmicks. Gary focuses on what truly drives audience growth, cutting out the fluff that drains resources.


Most stations end up spending less because Gary spots inefficiencies, streamlines execution, and maximizes what you already have. If you want a leaner, stronger station that performs at a higher level, let’s talk.


Click below to schedule a complimentary Zoom consultation or call me directly.


📞 (248) 737-3727

💻 Schedule a call to discuss how I can help you

Don't Derail your Christmas Programming


Every year, the pattern is the same. You flip the switch to Christmas music, and the reaction is off the charts. Ratings spike. Social media lights up. Sales is thrilled. Then, a few days in, the familiar comment pops up, usually from someone inside the building.


“How come we’re playing the same songs over and over.”


Soon after, an email or two from listeners lands in your inbox.


“There are so many Christmas songs out there. Why do you keep repeating the same ones?”


Read the Article

bill with crop

Satisfied Clients Say it Best...


“When you hire Gary, you get Gary, and that’s the best part. He’s not just the AC Expert; he’s your biggest fan, your coach, your critic, and your friend in a sometimes "friendless" world.


Gary genuinely cares about his clients and their stations. His passion for success is contagious, and he knows that your win is the station’s win. That’s what sets him apart, not just in AC, but as a consultant in any industry.


And the results speak for themselves: WMGC topped the Detroit market only once, and it was when Gary Berkowitz joined the team.”


Bill Fries

President-CEO

Hiregy, Tampa, FL


Trusted by PDs. Respected by owners. Proven in the ratings.

Contact Gary Berkowitz

(248) 737-3727

Schedule a call with me here

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