Q: Did you know your skin needs both oil (to protect) & water (to hydrate) to help it function at its best?

A: A double cleanse can balance oil and maintain hydration while deep-cleaning without stripping it.
tips & tricks
what is double cleansing
Double Cleansing is cleansing the skin twice, first with an oil-based cleanser, then with a water- or surfactant-based cleanser. The oil support easily removes layers of built-up make-up, products and oily debris, allowing your water or gel-based cleanser to penetrate even further, for a professional level of clean.
why you need to double cleanse
Whether or not you wash your face day and night, you might be surprised at what's left on your skin after a single cleanse.
Environmental pollutants in the air, as well as cosmetics such as sunblock and waterproof make-up, combine daily with the skin's naturally-sticky sebum (oil) secretions to form a thick, slick, waxy coating by the middle of the day. Yuck.

If you're like most people, you only spend about 20 seconds cleansing with standard face washes or make-up removal wipes. That's not enough to penetrate those layers of debris. You're left with excess sebum, make-up, pollutants and grime that give your skin a dull, congested appearance and prevent your skin care from doing its best work. Cleansing twice with the same cleanser won't do the trick, either.
how to double cleanse
No matter what your skin type, the main steps involved in double-cleansing are the same:
  1. Apply a cleansing oil, balm or micellar water to dry skin.
  2. Use your fingers, a cotton pad or a soft cloth to massage the first cleanser into your skin, helping to break down makeup, sebum and sunscreen residue.
  3. Wet your face with water.
  4. Apply your second cleanser and massage into skin, using your fingertips, a soft cloth or a cleansing device.
  5. Rinse off the cleanser and pat your face dry.