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In today's newsletter:
- Winning Strategies: What to Do When Your Prospect "Ghosts" You
- Registration is Now Open for the WBENC Annual Conference!
- Attend Moffitt Cancer Center Business Symposium on March 20
- NaVOBA Taking Nominations for Women Veteran Entrepreneurs
- Register for WBENC WeThrive Leadership Program by March 3
- Attend WBENC Lift Session on Financial Intelligence on March 10
- Collegiate Accelerator Accepting Entrepreneurs by March 2
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What Do You Do When Your Prospect 'Ghosts' You?
Help Us Kick Off Our New WBEC FL Winning Strategies Series
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Session Title: The Re-Engagement Blueprint
Date: Tuesday, March 24
Time: Noon to 1:30 p.m.
Location: Online via Zoom
Cost: Complementary for members and nonmembers
Register Today!
You had a great call! They were engaged. Interested. Even excited ... then … nothing.
Corporate and government buyers aren’t ignoring you. They’re overwhelmed, distracted, and prioritizing differently. If you don’t know how to re-enter the conversation, you could miss out.
Join our guest speaker Kelly Lopez, founder and CEO of KLo Edge, to kick off our WBEC Florida Winning Strategies with a WBE series, which features our members bringing their expertise directly to you!
This free virtual meeting will help you learn:
- Why buyers go quiet (and why it’s rarely personal).
- How to re-engage top targets using value, not pressure.
- 5 types of high-credibility follow-ups that shift attention back to you.
- What to send, say, and share to warm up cold leads.
- How to create your own 60-day re-engagement plan to stay visible and relevant.
ABOUT THE SPEAKER
Kelly G. Lopez | Founder and Sales Strategist | KLo Edge
Kelly is a B2B sales strategist with more than 20 years of experience working inside billion-dollar organizations, where she learned how large companies buy and make decisions. She founded KLo Edge to bring that insider knowledge to small and midsize, founder-led companies, helping them compete and win against industry giants.
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Registration is Now Open!
Meet Us in Salt Lake City June 15-18
at the WBENC National Conference
Prepare for an energizing, forward-thinking experience designed to deepen connections, unlock new opportunities, and accelerate growth at every level. Here's what you can expect:
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Productive meet-and-greets with corporate partners and other WBEs, where connections can become collaborations. Watch for info about new features!
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Future-focused education in sync with today’s business challenges.
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A bustling expo featuring hundreds of exhibitors, targeted industry experiences and a new prime supplier initiative.
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A Regional Partner Organization (RPO) Meet-Up for our group from Florida and the Caribbean.
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REGIONAL OPPORTUNITY
Small Business Symposium
at Moffitt Cancer Center
Date: Friday, March 20, 2026
Time: 9 a.m. to 1 p.m.
Cost: Complimentary
Registration: Coming Soon
Join WBEC Florida in Tampa for Moffitt Cancer Center's annual Small Business Symposium and Vendor Fair.
Here's what to expect:
- Learn "How to do Business with Moffitt Cancer Center" and meet one-on-one with their internal departments to market your products and services.
- Learn about construction and healthcare opportunities and attend mini workshops and presentations.
- Meet one-on-one with Moffitt's prime contractors as well as local partners, healthcare institutions, government entities, and organizations.
- Visit WBEC Florida's table. We'll see you there!
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Nominations Open for 2026 Award
for Women Veteran Business Owners
Nomination deadline: April 14
Presented by the National Veteran-Owned Business Association (NaVOBA) in partnership with WBENC, this national honor recognizes women veteran business owners delivering excellence as supplier partners to corporations. Recipients will be recognized at the 2026 WBENC National Conference in Salt Lake City, Utah, and receive complmentary conference registration.
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NATIONAL OPPORTUNITY
Position Your Business to Grow and Thrive
in Today’s Economy
Registration deadline: March 3
WeTHRIVE, a popular 9-week virtual leadership program hosted by WBENC, provides essential knowledge and education in 5 foundational business disciplines:
Leadership and Communication | Financial Management | Business Strategy |
Operations and Human Resources | Digital Marketing
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NATIONAL OPPORTUNITY
Financial Intelligence for CEOs: Powering Strategy for Growth
Event: WBENC LIFT CEO Catalyst Program
Date: Tuesday, March 10
Time: 2 to 3:30 p.m.
Cost: Complimentary
Learn how to:
- Connect financial insights to strategic clarity, decision making, and growth readiness.
- Assess risks such as margin erosion, revenue concentration, and cash constraints, and understand what these signals communicate to lenders, investors, and corporate customers.
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NATIONAL OPPORTUNITY
Collegiate Accelerator Seeks
Early-Stage Entrepreneurs
Do you know any emerging entrepreneurs who could benefit from the 2026 WBENC Collegiate Accelerator program? Help champion the next generation of women business leaders! Students and recent graduates will be accepted.
The deadline to apply is March 2.
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NATIONAL OPPORTUNITY
What's Your Company's Economic Impact Story?
WBENC is featuring powerful Economic Impact Stories in its newsletter, social media, programs and more!
EVERY business owner has a valuable impact story to tell, whether it's about new products or services, market expansion, community giving, job development or other factors.
Submit your story today!
| | | We’re Here to Make Recertification Easy | |
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Visit the Resources section of our website for:
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An article about tips for your recertification documentation
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A 2-page recertification checklist
| | | | Thank You to Our Sponsors | | |
WBEC Florida and WBENC Anti-Discrimination Policy
As a community of entrepreneurs, corporate executives, and economic development thought leaders, WBENC and the WBEC Florida Regional Partner Organization are committed to the elimination of discrimination in all areas of business and the provision of equal opportunity when accessing capital, contracts, and contacts. In compliance with state and federal laws and regulations, we do not discriminate on the basis of age, color, disability, gender identity or expression, marital status, national origin, race, religion, sex, sexual orientation, or veteran status in any of our policies, procedures, or practices. This anti-discrimination policy covers admission and access to, and treatment, in all programs and activities.
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