n the preceding weeks, prepare your constituents for Giving Tuesday with 2-3 social media “heads-up” posts, stating that your organization will be sending a special email opportunity to give on Giving Tuesday. Be consistent with your graphics to take advantage of repetitive marketing practices.
2) A few days after Giving Tuesday, email a “second chance to give” message to those who did not give.
3) Ask one of your loyal major year-end donors to help out by using their annual gift to match or trigger giving on Giving Tuesday. Here are some possibilities to consider: