To Email or Pick Up the Phone? Balancing High Tech with High Touch
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As women business owners, we’re habitually dreaming big, setting goals, working to power those goals and regularly assessing wins and areas for adjustment. And there’s nothing like the end of a year to take stock in a big way—a way that not only makes us feel proud of how far we’ve come, but also reignites our excitement, creativity and drive for what lies ahead in the new year.
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How I Balance High Tech vs. High Touch
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For me, I use technology to provide for moments of high touch. For example, as simple as it sounds, I block my Outlook calendar for one-on-one weekly breakfasts with business partners; utilize WebEx for monthly strategy webinars with clients.
Mary Lawrence
President
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At Merino Wealth we put a lot of thought into our touchpoints. Whether it’s our newsletter, a Facebook post, or meeting agenda-nothing is accidental. Next we rely on technology to get the job done. I like to say “we have systems on top of systems.”
Jessica L. Merino CIMA®, CFP
®
Financial Advisor & President
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At the Content Jam conference, the buzz was about emotional marketing (high touch) since 2010-2019 was all about automating everything (high tech). Certainly, marketing, PR and sales went high tech in the past decade.
Carolyn Barth
Publicist and CEO
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NAWBO Talks - Purchase Your Ticket Today
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Interested in hearing an assessment of the current political climate? Do you want insights on what's happening in D.C. that may impact your business?
Join NAWBO Chicago on Wednesday, January 15 from 11:30 am - 1:30 pm for the first NAWBO Talks of 2020! Lunch will be provided by BMO Harris Bank.
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Meet the Board: Jeffrey C. Simon
Director-at-Large; Branch Manager, Vice President - Investments, Wells Fargo Advisors
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What do you hope to contribute to NAWBO during your term as a board member? What are your top priorities?
I hope to bring a diverse view and be a resource for the organization. Our top priorities should be to continue to grow our membership by engaging women business owners through programming, connectivity and advocacy.
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Thursday, January 9
7:00 - 9:00 pm
Tuesday, January 14
12:00 - 1:00 pm
Tuesday, January 21
8:30 - 10:00 am
Tuesday, January 21
4:00 - 6:00 pm
Thursday, January 23
8:30 - 10:00 am
Tuesday, January 28
8:30 am
Thursday, January 30
(Albuquerque, New Mexico)
Thursday, February 6
8:15 am - 6:30 pm
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National Events
Thursday, January 9
5:00 - 6:00 pm
Tuesday, January 14
12:00 - 1:00 pm
Tuesday, January 21
12:00 - 1:00 pm
*
Virtual Events
Members in the News
Congratulations to
Diane Yetter
, President of
YETTER Tax
and founder of the
Sales Tax Institute
, who was recently honored as one of the “100 Most Influential People in Accounting” for 2019 by Accounting Today magazine. This is the third consecutive year and fifth year overall she has been named to this prestigious list. Congratulations, Diane!
Member Benefits
Masterminds are FREE to Premier Members, and we have new Mastermind groups forming.
- We currently have openings in the North and Northwest groups.
- A new group is forming in Chicago.
- A second Mastermind is forming in Near North Chicago.
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NAWBO Chicago Newsletter Submissions
NAWBO Chicago newsletters are published monthly. Submit February information to the newsletter editor at
[email protected]
by January 31, 2020
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