August 2023


(844) 673-2266


News from YOUR National Powersports Dealer Association

Welcome to the August 2023 newsletter from the NPDA! WE APPRECIATE every single one of the 384 (& counting!) Dealers who have joined us in our Mission: “To advance our industry by elevating Dealers to be well prepared, sustainably profitable and exceed the expectations of a growing Powersports customer base.”  

In this issue:

  • Taking A "Presenting" Role In Supporting OUR Industry
  • Our Goal - 500 Dealer Members by Year's End
  • Back To Class Time: FREE F & I Webinars from NPDA Partner Protective Asset Protection, October 4 & 5
  • Membership Has Its Privileges: FREE Registration For the PowerSports Finance Summit, October 30 - 31, Las Vegas
  • Partner Spotlight – Protective Asset Protection
  • Just Something to Think About: AIMExpo, February 2024

Taking A "Presenting" Role In Supporting OUR Industry

The National Powersports Dealer Association serves as an advocate for our members and the Powersports industry. Working to support Dealers includes promoting the Industry we serve, building bridges among OEMs, aftermarket companies and consumers. Together we work to restore steady growth in Powersports.


As such, the NPDA has an opportunity to support an important Powersports industry event which occurs annually at the American Motorcyclist Association

Among its many roles, the AMA works to preserve the history of motorcycling, and each year holds its Hall of Fame induction ceremony, one of the most prestigious events in all of Powersports.

This year’s ceremony in September will immortalize five inductees. We are especially thrilled that one of those being honored – Grant Langston - is one of us, a Dealer (Langston Motorsports in Perris, California)! Others include Ryan Dungy, Rita Coombs, Barry Hawk and Travis Pastrana.


Many of the Dealers in the NPDA are long-time and/or Lifetime Members of the AMA, and the NPDA is proud to show our support as Presenting Sponsor of this year’s Hall of Fame induction weekend.


“The AMA Motorcycle Hall of Fame celebrates the men and women of our industry who, through their significant contributions, have shaped the motorcycle world that we know and love,” said Bob Kee, Vice-Chairman of the NPDA and Owner of Destination Cycle in Kerrville, Texas. “The National Powersports Dealers Association, NPDA, was formed to represent the voice and needs of our nation’s motorcycle and Powersports dealers. As an organization, the NPDA hopes to reshape our industry into a more cohesive, growing, and prosperous body of dealers nationwide.”

Kee added: “It thus makes perfect sense for the NPDA to be a Presenting Partner for the Hall of Fame Ceremony and Hall of Fame Days this upcoming September in Pickerington, Ohio. By supporting the AMA, our organization will help honor those giants who have come before us and made our sport what it is today.”

If you are not a member of the AMA, please JOIN! In fact, some motorcycle Dealers even give their customers free membership when they buy a bike – why not you, too?


The NPDA considers the AMA vital to the success of Powersports – its outreach, advocacy and celebration of motorcycling is as important as our work as Dealers and OEMs efforts to create great machines!


Be sure to follow all the news from the AMA about this year’s ceremony and join us in congratulating all this year’s inductees!

Our Goal - 500 Dealer Members by Year's End

We’re having a great 2023, but we aren’t resting on our success: The NPDA has set a goal of 500 total Dealer members by the end of 2023.

We are sitting at 384 as of this moment, and have significant marketing outreach underway to build on that total.

We always say there is strength in numbers, and if you are not yet a member, join the ONLY nationwide Dealer organization fighting for your rights and working to help you grow your business - Visit and sign up for $395 for a single rooftop, and only $195 for additional ones.

Back To Class Time: FREE F & I Webinars from NPDA Partner Protective Asset Protection, October 4 & 5

In cooperation with our Partner Protective Asset Protection, we’re holding a pair of webinars to help your business become financially stronger.

In a unique approach, we’ll hold two webinars on consecutive days, Wednesday & Thursday, October 4 & 5.

Here are the specifics you need to sign up:

Register for “Wealth Creation Through F&I Profit Participation Programs - The Engine” being held at 2 p.m. ET on Wednesday, October 4, at this LINK.

Register for “Raising the Bar for F & I Performance – The Fuel” being held at 2 p.m. ET on Thursday, October 5, at this LINK.

Any questions, please send an email to

Membership Has Its Privileges: FREE Registration For the PowerSports Finance Summit, October 30 - 31, Las Vegas

YOUR NPDA has yet another great perk to offer Dealer members interested in attending or sending an employee to the 2023 PowerSports Finance Summit, being held Monday & Tuesday, Oct. 30 & 31 at the Bellagio Las Vegas – FREE Registration!

We have 20 VIP passes for this event to distribute among our Dealer members. Interested in one of these FREE event registration offers? Send an email to

Operators are standing by (well, we are checking our emails) for the first 20 NPDA Dealer members who reach out about the complimentary passes.

Again, email with a note expressing your interest in receiving a free pass and we will reach out to the first 20 inquiries after verifying membership status.

Special thanks to our friends at the PowerSports Finance Summit for their support of the NPDA. Check out for complete information and to make your travel plans for this important industry event!

Partner Spotlight

Partner Spotlight – Protective Asset Protection

Headquarters: St. Louis, MO

Year Founded: 1962

Number of Employees: 720+

Business Summary/Overview About Protective Asset Protection: Protective Asset Protection has been providing finance and insurance (F&I) solutions for more than 60 years. We proudly serve thousands of dealerships and financial institutions in the automotive, marine, Powersports and recreation vehicle industries throughout the U.S. providing innovative vehicle protection products, wealth-building programs, training and technology. Our portfolio of vehicle protection plans, GAP coverage, limited warranties and ancillary products provide opportunities to generate revenue with products that help drive customer retention and satisfaction. Protective Asset Protection is part of the financial services holding company, Protective Life Corporation. For more information about Protective Asset Protection visit

Why Does Protective Asset Protection Partner with the NPDA? Protective Asset Protection believes in NPDA's mission to bring exceptional products, services and education to the Powersports industry. Through our partnership with NPDA, Protective Asset Protection is able to provide NPDA members with the tools they need to drive F&I profitability and customer satisfaction for their dealerships.

How Can NPDA Members Best Benefit from Our Partnership with Protective Asset Protection? We help NPDA members scale their F&I capabilities to new heights and accelerate growth with a suite of industry-leading F&I solutions designed to generate additional revenue and increase customer satisfaction that builds repeat business.

Just Something To Think About ...

In less than six months, the next NFL Super Bowl Champion will have just been crowned in Las Vegas – February 11, 2024 to be exact. But that’s not the most exciting thing happening that week in Vegas, at least not to the NPDA.

That’s because to us, the 2024 Powersports’ “Super Bowl,” AIMExpo, takes place at the Las Vegas Convention Center just before the NFL extravaganza being held at Allegiant Stadium, home of the Las Vegas Raiders.

AIMExpo, February 6-8, promises to be a great event, with all the key players in our industry gathering to “Connect, Engage, Unite.”

The NPDA has our own “super” plans for the show. Not only will we once again have a show booth, but we’re working on plans to host a Member meeting, Dealer gatherings and a strategic planning session with Partners and industry leadership.

For Dealers, AIMExpo registration is free. The biggest challenge may be securing a place to stay since the show dates parallel activities occurring around Super Bowl Week, so reduce your travel stress and book your hotel now – the AIMExpo website has lodging info.

You’re going to learn more from us in the coming months about our plans for the AIMExpo, and we hope you will join us for what promised to be a great event for the Powersports industry regardless of which team wins the Big Game.

The NPDA Board


National Powersports Dealer Association

435 S. Washington St

Falls Church, VA 22046

(844) 673-2266