August 2022

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DEALERS UNITE IN THE PURSUIT OF RETAIL EXCELLENCE 

News from YOUR National Powersports Dealer Association



Welcome to the August 2022 newsletter from the NPDA! There is strength in our growing numbers, and we're on the move in furthering our mission: "To advance our industry by elevating Dealers to be well prepared, sustainably profitable and exceed the expectations of a growing Powersports customer base."

In this issue:


  • FINAL CALL: FREE FTC Rules Webinar by A2C - THIS Thursday!
  • Survey Says? - Membership Survey #3 Results
  • NPDA "Awareness" Survey Coming September 1
  • Partner Spotlight - Find It Now USA
  • Just Something to Think About ...

FINAL CALL: FREE FTC Rules Webinar by A2C - THIS Thursday!


The FTC Safeguards Rule will be front and center in a FREE webinar this Thursday, August 18, hosted by NPDA partner Accelerate 2 Compliance.


Don’t get caught not understanding your Dealership’s requirement regarding the protection of customer information!


Thursday, August 18, 2022

2 p.m. ET; 1 p.m. CT; Noon, MT; 11 a.m., PT

Free Admission

Register HERE 

Survey Says! - Membership Survey #3 Results


The NPDA is about listening and learning in order to successfully advocate, educate and celebrate members, partners and supporters of our industry.


To that end, we launched a series of surveys to gain insight into what’s on the collective mind of our membership. Each survey has been short, but the information is allowing us to drill down on the topics important to you and allow us to achieve the greatest success!


Our third survey, issued August 3 and focused on the role the NPDA can play in your Powersports business, included these key findings:


  • Which benefits do you now offer employees?
  • Health insurance – 88 percent
  • Dental/Vision – 55 percent
  • 401K – 55 percent

 

  • Which benefits would you offer if the NPDA could secure better pricing?
  • Health insurance – 100 percent
  • Dental/Vision – 77 percent
  • 401K – 66 percent

 

  • Does your Dealership currently participate in a “Buyers Club” or other group for pooling members’ collective purchasing power?
  • No – 100 percent

 

  • Would you be interested in joining an NPDA-organized “Buyers Club”?
  • Yes – 100 percent

 

  • The NPDA wishes to create a Foundation to offer greater support to its membership and the long-term viability of the organization. Would you be willing to make a donation to support such an initiative?
  • Yes – 62 percent

 

Thanks to everyone who has participated in our survey series!

NPDA "Awareness" Survey Coming September 1


Our survey work continues September 1 with a questionnaire going out to our members as well as others involved in the Powersports industry.


This time, we’ll be seeking input about what you know about the NPDA, why you have joined, why you haven’t, and what things are important to you as our industry moved through the remainder of 2022.


Be on the lookout for the NPDA survey in your email in-box on September 1, and as always, thanks in advance for your responses!

Partner Spotlight – Find It Now USA

www.finditnowusa.com/dealers

Headquarters: Spring Hill, Florida

Year Founded: 2008

Number of Employees: 12


The following questions were posed to Mike Conners, Founder/CEO of Find It Now USA:


Business Summary: FIN launched the First Early Warning GPS Security System for Motorcycles and Power Sports in 2008 and has received many accolades over the years, including three times as Powersports Business Nifty Fifty. We have continued to improve our hardware with the Only U.S. Patent for “Early Warning Theft Alert & Tracking System,” keeping us Best In Class. We Started with a Purpose & Continue with a Passion!

 

Why Is Find It Now USA A Partner Of The NPDA?: We have always supported our Dealers in every way possible and wanted to continue that path here.


How Can NPDA Members Best Benefit From Our Partnership With Find It Now USA? We offer preferred Pricing & Shipping to NPDA members!


Anything Else You'd Like To Add To Help NPDA Members Understand How Find It Now USA Can Help Them Do Business Better? We take each Dealer partnership seriously and strive to deliver a great result every time. Without the support of our valued Dealers, we would not be where we are today: the world’s #1 Early Warning GPS Security System for the PowerSports Industry.

 

As we embark well into our second Decade, I have never been more optimistic about our potential and the opportunity before us. We will continue to earn each Dealer’s business and never rest on our past accomplishments. Our commitment is to continue to provide the attentive and insightful service and exceptional results that have become a hallmark of Find It Now GPS’s success.

Just Something To Think About ...


In 1982, the U.S. unemployment rate was 10.8 percent, the worse it had been in 40 years, and the worse in the 40 years since. Back then in towns across America, young people weren’t able to find work; fast food joints had dozens of applicants for any job that opened, and it was worse at the local mall or in small shops on Main Street USA.


Jump to today, and it’s the opposite scenario. The news has been filled with stories about the worker shortage, and one recent statistic points out just how bad it is:


A study released this month by the Outdoor Industry Association and Outdoor Recreation Roundtable, the “Outdoor Industry Workforce Assessment,” showed that 66 percent of survey respondents report having difficulty finding qualified applicants.


Well Powersports businesses certainly are outdoorsy, and things are pretty bad for us, too.


“Everybody’s struggling to get good help,” said Jason Gearld from Motorcycle Industry Jobs, which many of you reading this use as an employment resource.


Gearld was a recent guest of Robin Hartfiel on the “Dealernews Live” program discussing “the elusive unicorn,” the A-level service technician, and the Powersports industry job front in general.

Hartfiel, of course, is an industry expert, and the NPDA is honored to have him on our Advisory Board.


“I wish I was 40 years younger and looking to get into the industry,” Hartfiel said during the program.


Well, 40 years ago was of course 1982, and if those of us back then looking for work had been presented with what young people have in front of them now, well, you can imagine we would have jumped at the chance to be part of this industry.


It’s worth the five minutes you’ll spend viewing the full interview HERE.

The NPDA Founding Board

Bob Althoff, Chair Farrow Harley Davidson (OH)

Bob Kee, Vice Chair Destination Cycle (TX)

Chris Watts America's (TN)

Dia Matteson Harley Davidson (3 AK, 2 AZ)

Gail Worth Gail's Powersports (MO)

George Gatto Gatto Harley Davidson (PA)

Kim Harrison, Sec Coleman PowerSports (VA) 

Mark Peterson Southwest Superbikes (TX)

Maurice Slaughter Bay Harley Davidson (VA)

Robert Kay Star City Motorports (NE)


Founding board member group photo 05-21.jpg
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