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Why Hashtags are Still a Thing in 2025
Hashtags continue to drive discovery in 2025 by grouping content by topic, connecting niche communities, and aiding users in finding trending or location-specific posts. In places like Iowa, hashtags like #DesMoinesLocal are crucial for small businesses targeting local customers without relying heavily on paid ads. They feed AI algorithms by providing data-rich signals for understanding context, intent, and engagement potential, making them a strategic asset for marketers. Hashtags act as DIY SEO tools, improving searchability and cross-platform discoverability.
Smart businesses use hashtags like mini SEO campaigns, testing and refining strategies to maximize reach. Hashtags are markers that build community and brand identity. Hashtags like #iowafunchamber encourage participation, increase emotional connection, and encourage brand values. Analytics tools now offer deeper insights, tracking reach, impressions, engagement rates, sentiment analysis, and audience demographics to refine strategies and prove ROI, crucial for small businesses optimizing their marketing spend.
In AI, augmented reality, and voice search, hashtags remain effective due to their simplicity. They are versatile, accessible, and powerful digital marketing tools. Whether you are in Pleasant Hill or Des Moines, strategically using hashtags is essential. Need help crafting hashtag strategies for your campaigns? Let's brainstorm together. Contact Peg at CEAQ Marketing today.
Peg Mattison, MPA
Owner Marketing Strategist CEAQ Marketing
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