Weekly Technology Thought Leadership

Nov 22, 2023

Infographic: The State of Channel Mix

How marketers and commerce practitioners are using the PESO (Paid, Earned, Shared, and Owned) framework to strike a balance with their channel mix.

Podcast: Data Delicacies- Optimizing Data in Marketing

With endless supplies of information, regardless of niche or vertical, the potential to leverage data to ultimately serve customers better is tremendously favorable for marketers everywhere.

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2023 Unified Commerce Benchmark for Specialty Retail

Download the industry’s first unified commerce benchmark with real purchases, real returns, and real customer journeys across digital and physical channels.

Recognizing Anonymous Website Visitors Helps Travel Brands Connect with Relevance

The ability to tailor website content, offers, and services, even when the site visitor is anonymous allows travel brands to better retain loyal travelers and win new ones.

Holiday Electronics Shipping: How to Keep Shipments Safe & Secure

 From unpacking the trends of electronics shipping thefts to exploring the role of technology in combating this issue, you'll learn how to put your best foot forward—and keep shipments safe and secure this holiday season.

How to Rank High On Online Food Delivery Platforms

While most if not all of the online ordering apps have a ranking algorithm of their own, there are quite a few metrics that are commonly used to determine a restaurant’s ranking in food ordering apps.

Addressing an Unexpected Audience:

People Who Hate Ads

 We know some people really despise ads in videos. But the truth is, in many situations, they’re stuck watching them. So why not at least try to engage with these haters?

Case Study: How Petco Provides A Rich User Experience

​Looking for the innovation, optimization, and flexibility to stay at the forefront of the retail landscape, Petco partnered with a technology provider to build out a seamless omnichannel experience.

Copyright and Brand Considerations in the New World of AI Everything

Even if you’re not looking to dive headlong into the world of AI everything, here are some vital considerations your leaders should take into account for the introduction of AI into your e-commerce stack.

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