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Point of Care is gaining momentum. Fast.

And in today’s shifting regulatory environment, that’s not by accident.

At the 2026 DTC National, this session breaks down what’s driving the surge and what it means for pharma marketers right now.

The Role of Point of Care Marketing

📅 April 21, 2026 | ⏰ 4:15 PM – 4:45 PM EST

This session features two new research studies exploring:

• What patients actually want to see at the point of care
• What pharma marketers expect from point of care opportunities

As traditional channels like TV face increasing pressure, point of care is emerging as a more targeted, high-impact moment in the patient journey.

In this session, you’ll get a clear look at:

• Where point of care is gaining traction
• How expectations differ between patients and marketers
• What’s next as media strategies continue to evolve

If point of care is on your radar or should be, this session will help you understand where to focus.

See you there.

MEET THE EXPERT

Linda Ruschau

Chief Commercial Officer

PatientPoint

With more than 30 years of experience across pharma, OTC, and CPG, Linda has helped define how brands reach patients at the exact moment decisions are made. As one of PatientPoint’s earliest leaders, she played a key role in shaping the modern point of care channel.

Carolyn Austring

Executive Director, Marketing, Oncology

Bayer

Speaker - Main Agenda



Sean Cunningham

President & CEO

VAB

Speaker - Main Agenda

Jeremy Truxal

VP of Marketing, Cologuard

Exact Sciences

Speaker - Main Agenda



Randy Keim

Senior Director, HCP & Consumer Marketing

Sanofi

Panelist - Main Agenda

Denise Campbell

VP Marketing Strategy, US Oncology and Enterprise Partnerships

Novartis

Speaker - Main Agenda

Kristine Saffrin

Associate Marketing Director, Patient Marketing

Alexion, AstraZeneca Rare Disease

Panelist - Main Agenda

Annie Foster

Group Director of Social Media Creative

Omnicom Health

Speaker - Main Agenda

Jason Alongi

Senior Director Consumer Marketing

Tarsus Pharmaceuticals, Inc.

Panelist - Main Agenda

Patrick James Lynch

CEO

Believe Limited

Speaker - Main Agenda

Jim Potter

Executive Director

Coalition for Healthcare Communication

Speaker - Main Agenda

Olivier Chateau

CEO

Health Union

Moderator - Main Agenda



Frank Chipman

Managing Director

Advanced Insights and Marketing

Moderator - Main Agenda

The Regulatory Crossroads: What FDA Action Means for DTC

Creative That Breaks Through the Formula

AI in Action: From Concept to Approval

Beyond Television: The Expanding Media Mix

Culture, Celebrities, and Influence in Healthcare

Patient Storytelling That Drives Action

Reaching Diverse and Underserved Audiences

Real-World Case Studies from Leading Brands

Interactive Breakouts: Practical Solutions for Marketers

Networking and Awards Celebrations

Reserve Your Spot

Registration is open, and space is filling quickly!

• Secure access to all agenda sessions
• Join hundreds of senior DTC industry peers
• Attend multiple award ceremonies under one roof
• Lock in hotel rates before blocks sell out

Why the 2026 DTC National Matters More Than Ever

• Regulatory Uncertainty – Prepare for potential DTC bans & policy shifts
• Industry Evolution – Unlock the power of AI, omnichannel engagement, and patient-first marketing
• Unmatched Networking – Exclusive opportunities to connect with top pharma leaders
• Celebrate Excellence – Honor award-winning campaigns, creative innovators, and top marketers