September 2023


(844) 673-2266


News from YOUR National Powersports Dealer Association

Welcome to the September 2023 newsletter from the NPDA! We appreciate each of the 390 Dealers who have joined us in our Mission: "To advance our industry by elevating Dealers to be well prepared, sustainably profitable and exceed the expectations of a growing Powersports customer base."

In this issue:

  • We "Presented" One Heck Of A Show: 2023 AMA Hall of Fame Induction Celebrated by OUR Industry
  • Our Goal - 500 Dealer Members by Year's End
  • FREE F & I Webinars from NPDA Partner Protective Asset Protection, October 4 & 5
  • FINAL Offer: FREE Registration For the PowerSports Finance Summit, October 30 - 31, Las Vegas
  • Partner Spotlight – Lead Helm

We “Presented” One Heck Of A Show: 2023 AMA Hall of Fame Induction Celebrated OUR Industry

The National Powersports Dealer Association serves as an advocate for our members and the Powersports industry. Working to support Dealers includes promoting the Industry we serve, and building bridges among OEMs, aftermarket companies and consumers. Together we work to restore steady growth in Powersports.


As such, the NPDA had the opportunity to support an important, annual Powersports industry event held last week at the American Motorcyclist Association.

Among its many roles, the AMA works to preserve the history of motorcycling, and each year holds its Hall of Fame induction ceremony, one of the most prestigious events in all of Powersports.


This year’s ceremony September 14 immortalized five inductees. We are especially thrilled that one of those honored – Grant Langston - is one of us, a Dealer (Langston Motorsports in Perris, California)! Others include Ryan Dungy, Rita Coombs, Barry Hawk and Travis Pastrana.


Our Goal - 500 Dealer Members by Year's End

We’re having a great 2023, but we aren’t resting on our success: The NPDA has set a goal of 500 total Dealer members by the end of 2023.

We are sitting at 384 as of this moment, and have significant marketing outreach underway to build on that total.

We always say there is strength in numbers, and if you are not yet a member, join the ONLY nationwide Dealer organization fighting for your rights and working to help you grow your business. Sign up today for $395 for a single rooftop, and only $195 for additional ones.



~ From NPDA and our Partners

FREE F & I Webinars from NPDA Partner

Protective Asset Protection,

October 4 & 5

In cooperation with our Partner Protective Asset Protection, we’re holding a pair of webinars to help your business become financially stronger.

In a unique approach, we’ll hold two webinars on consecutive days, Wednesday & Thursday, October 4 & 5. Any questions, please send an email to

“Wealth Creation Through F&I Profit Participation Programs - The Engine”

Wednesday, October 4 at 2 pm EST


“Raising the Bar for F & I Performance - The Fuel"

Thursday, October 5 at 2 pm EST


FINAL Offer: FREE Registration For the PowerSports Finance Summit, October 30-31, Las Vegas

YOUR NPDA has yet a great perk to offer Dealer members interested in attending or sending an employee to the 2023 PowerSports Finance Summit, being held Monday & Tuesday, Oct. 30 & 31 at the Bellagio Las Vegas – FREE Registration!

We have a handful of VIP passes to distribute among our Dealer members. Interested in one of these FREE event registration offers? Send an email to

Special thanks to our friends at the PowerSports Finance Summit for their support of the NPDA.


Partner Spotlight

Partner Spotlight – LeadHelm

Headquarters: Fort Myers, FL

Year Founded: Digital Lead Performance, of which LeadHelm is a product line, was started in 2019

Number of Employees: 14

Business Summary/Overview About Lead Helm:

After its launch in 2019, Digital Lead Performance grew to be the largest business development company in the Powersports industry, serving more than 100 Dealers with more than 50 agents. Today, Digital Lead Performance helps Powersports Dealers become more profitable and scale their digital sales business through our two products, LeadHelm and Helm Academy.


LeadHelm is a digital sales solution software that makes it easy to influence the customer’s buying journey and expedites sales cycles. LeadHelm is powered by a robust business intelligence core, integrated communication platform, simplified user dashboard and training academy. In short, LeadHelm ensures more appointments, more sales, and more happy customers.

Why Does Lead Helm Partner with the NPDA?

  • Industry Expertise
  • Networking and Collaboration
  • Education and Training
  • Industry Benchmarking
  • Community and Support
  • Thought Leadership
  • Promotion and Visibility

How Can NPDA Members Best Benefit from Our Partnership with Lead Helm?

  • LeadHelm has industry experts that can contribute thought leadership content, articles, or presentations that showcase our expertise and benefit the association's members.
  • LeadHelm drives innovation within the Powersports industry. LeadHelm can bring fresh ideas and perspectives that can help the industry evolve and adapt to the changing market dynamics.  
  • LeadHelm can provide resources such as data, specialized training, and technology, that can help members make informed decisions and stay competitive in the marketplace.  
  • LeadHelm can contribute to educational programs with NPDA, helping members improve their skills and knowledge. 
  • LeadHelm, as a product, can help Dealers capitalize on their digital sales opportunities.

The NPDA Board


National Powersports Dealer Association

435 S. Washington St

Falls Church, VA 22046

(844) 673-2266