There are several levels of wins in an effort like this.
1. The players learn the value of the money needed for program improvements and take pride in participation.
2. The event creates a spirit of both cooperation and competitiveness as the players prepare for the max.
3. After the max, a video of the best lifts and posting of all the results on the website and in local media was important. The attention that the overall program and the strength and conditioning program received is very positive.