How CPG Brands Can Reach Gen Z Through Digital and Video Engagement
Gen Z isn’t just digitally fluent; they’re digitally native. And while they continue to shop in-store at high rates, they expect the digital world to travel with them—from scroll to shelf [Swiftly].
🔥AI Hot Take: Gen Z doesn’t shop from habit — they shop from influence. Whoever shapes the scroll shapes the cart.
Value Is in the Eye of the Customer: Understanding QSR Guest Priorities in 2026
Brands that reduce friction, make convenience a priority, and maintain meaningful engagement are earning stronger marks for value, no matter their price point [Voxie].
🔥AI Hot Take: Clear, proactive communication is now part of the meal. Guests reward brands that keep them informed, not guessing.
How Vail Resorts Built an AI Assistant to Automate Personalized Recommendations
Vail Resorts wanted more than a chatbot; they wanted a digital concierge that understands the nuance of a powder day at Whistler versus a family trip to Beaver Creek [Google Cloud].
🔥AI Hot Take: When AI handles the logistics, guests spend more time riding and less time searching — that’s the real upgrade.
How do customers, who are also feeling economic pressures, decide where to spend their dollars? And what can businesses do to turn one-time customers into loyal regulars? [Square].
🔥AI Hot Take: Consumers will pay more when they feel more. Added value, not discounts, is what keeps local dollars local.
The New Age of Cargo Security: Smart Seals, Trackers & Geofences
While thieves unload your electronics in what they think is total darkness, you’re giving law enforcement turn-by-turn directions to your cargo [Tive].
🔥AI Hot Take: With strategic theft up 1,500%, cargo security isn’t a feature — it’s survival. Smart tech is now the frontline.
