Your email marketing is a two-part system:
1. Getting contacts on your list
2. Sending out consistent emails.
Let's just get some ideas for growing your list first.
The best ways to grow your list includes providing an incentive so people will want to sign up. 🎁 This includes a discount, free gift or service with purchase, or whatever makes sense for your business. It should not be a high price item that will hurt you financially to give away. You also want to be careful not to provide an incentive that will lower the perceived value of your goods or services. For instance, if you provide a service for $100, rather than give a $20 off coupon, you may decide to throw in another small service for free. 💵 That way the next time they come to you, they may want to purchase both services (now that they realize they can't live without them).
You also may decide not to give anything away at all, but simply explain that if they sign up, they will get to see new products first, get information about ways to use the products, or something equally creative. 🌟 Even if you don't start sending out emails, at least you will have a database of interested potentials growing in the background.