More than twenty years ago, Guy Massi started the individual performance coaching of athletes and clients part-time as a way to supplement his income and is now a locally, nationally and internationally recognized speaker, trainer and coach. In his more than two decades in the field, he has been developing athletes and fitness clients of all ages and levels, and has or now serves as an industry resource to many local and national athletes, teams and organizations including yet not limited to; NFL player agent Kevin Fitzpatrick, the Hong Kong National Ice Hockey Team & Academy program director, FHL Hockey, Tsunami Bar® and many others. More than merely understanding the physiological requirements associated with developing performance in athletes and clients, he is truly a master of recognizing and nurturing the emotional component.