MAY, 2020
MEMBER UPDATE
GCPPA PROMOCON RESCHEDULED FOR OCTOBER
Our most popular show of the year, PromoCon, has been rescheduled to October 6, 2020 and will be held a Hugh's Culinary in Oakland Park, Florida. An email was sent to members and past attendees on May 1 highlighted the plans for this year's PromoCon. Some of the highlights include:
  • We are postponing PromoCon until October 6, 2020. It will be taking the place of our Fall Expo, which was originally scheduled for that date.
  • The show will be held at Hugh’s Culinary. Those who attended last year will remember how crowded the show was, so this year we are renting an additional room and doubling the size of exhibit space. We’re also limiting the number of exhibitors to allow us the space to give more distance between each exhibitor.
  • Distributors will be allowed to bring their clients (end-users) to the show.
  • We’re introducing no-risk registration for our exhibitors. You can register now to guarantee your space and payment is not due until September 6, 2020. Additionally, exhibitors won’t be required to pay in full before the show – payment plans are acceptable as long as they are paid in full be the end of 2020.

PPAI L.E.A.D. FROM HOME
Originally our president Joe Miller was scheduled to be in Washington DC last week with other industry leaders to advocate on our behalf as a part of Legislative Education and Action Day (L.EA.D.). Although the trip was cancelled, we can all participate in industry advocacy by sending a quick email to our legislators. Your invited to join us in thanking your members of Congress for their support and encourage them to continue to give you the tools/resources you need to keep your doors open and your employees paid.

ARE YOU SELLING PPE?
PPAI recently held a "Need to Know" webinar for those who are manufacturing and selling Personal Protective Equipment (PPE). Authorities around the world have eased regulations to help supply match demand as typically it would take months for these products to enter the market. PPAI's Anne Stone explains where to find out the need to know information when producing, buying or selling personal protective equipment.Medical devices are generally categorized in a risk-based classification system. PPE typically falls under Class 1 and Class 2, defined by a lower risk and simple design, and by medium risk and more complex design, respectively. Class 2 medical devices also have specialty regulatory controls. In the U.S., the FDA has dropped the 501(k) premarket notification, which requires that new medical devices in both categories demonstrate that they are cleared as “substantially equivalent” to a predicate device in terms of intended use, technological characteristics and performance testing, as needed.

UPCOMING EVENTS
MAY 13
TOWN HALL: Getting Back to Business With Your Regional Association
Online Webinar

As the country starts to look at reopening, so do industry professionals. When it is time to get back to business, industry professionals can rely on regional association programming to help. Join this panel of professionals for a town-hall style discussion on how to engage or re-engage with your regional association as we get back to business as a nation.

Panelists will cover the following topics:
  • The short-term and long-term impact COVID 19 has had on the industry
  • What resources are available from a national and regional level
  • Opinions on how to plan for recovery
  • How regional shows can be used to ease the industry back into business
  • How to leverage the offerings of your regional association and what they include

When you register, you can post a question for our panelists to address or add the conversation during the town hall. 

Panelists: 
Paul Bellantone, CAE | PPAI President and CEO
Paul Kiewiet, MAS+| MiPPA Executive Director
Anne Stone, CAE | PPAI Director Public Affairs and Member Engagement
Colleen Krause | PPAChicago Board President | Summit Marketing
Harold Wood | Regional Association Council (RAC) President | BIC Graphic
 
Moderated By: Mark Farrar | Regional Association Executive Director (PPAMS, GCPPA, SPPA)

MAY 20
WEBINAR: COVID-19 and the Advertising Specialty Industry Town Hall with Tim Andrews

In this Special Wild Wednesday Presentation, Tim Andrews, President and CEO of the Advertising Specialty Institute (ASI) shares his views on the impact of COVID-19 and the accompanying economic downturn on our industry. Mr. Andrews will answer many of the questions submitted by our attendees when they register for this event and during the broadcast. 

During this special Town Hall style presentation, attendees will learn:
What the largest industry service company is predicting
Strategies to pursue now to prepare for the recovery
Information and service resources available through ASI

Like all Wednesday Webinars, this session will be recorded and available for on-demand viewing. You will have the opportunity to post a question when you register and our host, Sandra Kelley CAS will be monitoring your questions during the broadcast. The question and answers will be moderated by industry veteran, Paul Kiewiet MAS+, Executive Director of MiPPA.

MAY 27
WEBINAR: Building Your Brand With Purpose
Presented by Charity Gibson

Learn how a strong marketing message and the right self-promo can help you build a brand that sells itself. Promotional products work, right? If we say tell our clients that using promotional products is the number one way to build their business, then why are we using cold calls to build ours? Promotional products DO work, or more so, they CAN when used intelligently and intentionally. As my friend Paul Kiewiet says, "It's not your client's job to remember you. It's your job to be unforgettable." Let's get to it!

Attendees will learn:
  • How to start telling your brand's story in a fun and memorable way
  • The foundations of finding out who you are, what do you, who you do it for, and why
  • How to build a marketing campaign that will make a lasting first impression

OCTOBER 6, 2020
PromoCon
Hugh's Culinary, Oakland Park, FL

After a highly successful first year, our end-user show is back in 2020! Mark your calendar and plan to join us on Tuesday, October 6, 2020 for PromoCon.