Notable Numbers
The retail media marketplace continues to grow. Insider Intelligence expects global ad spending to grow 22% this year and 18.5% in 2025 to reach $165.9 billion — and command 22% of all digital ad outlays worldwide. U.S. spending will hit $72.1 billion in the same period, rising by more than 20% each year.
[The Mars Agency Retail Media Report Card U.S. 1Q 2024]
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