Weekly Technology Thought Leadership

Mar 8, 2024

Happy International Women's Day!

Publisher’s Note: Today’s edition was delayed due to a systemwide issue with our email marketing vendor. The irony that a technology newsletter was disrupted by a tech glitch wasn’t lost on us. We're all in this together.

Retail Revolution: How In-Store Marketing Technology Drives Success

Retail marketing is fraught with challenges, but innovative new solutions as part of the retail revolution could be changing the market forever, and digital in-store marketing technology is fast becoming a pivotal factor in success [VusionGroup].

Notable Numbers

There’s been a 57% rise in baby boomers using TikTok since Q2 2021, and they’re more likely to have bought a product or service online in the last week than Gen Z [GWI Connecting the dots report].

The Rise of Private Brands and Shifting Consumer Trends

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Adopting private brands in the fiercely competitive grocery industry is a potent strategy for online and offline retailers. The post-pandemic surge is attributed to various factors influencing a significant shift in consumer preferences [Grocery Doppio].

Case Study: White Castle Adds AI to the Menu

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With explosive growth in takeout channels like drive-thrus, White Castle faced multiple challenges, including overworked staff, longer wait times, and less customer face time. Learn how they confronted these challenges with innovative technology [SoundHound AI].

QR Code Phishing Attacks (Quishing): What to Know and How to Stay Secure

If you immediately think of email when you think of phishing, you’re not alone. However, a new form of a text-based scam is making waves highlighted by a seemingly legitimate text from the USPS [Yubico].

Wyndham Hotels & Resorts Gives Users an Unforgettable Digital Experience

 Needing a solution to provide secure, seamless access to its systems, Wyndham Hotels & Resorts implemented Workforce Identity Cloud for its employees, then expanded to its thousands of franchisees [Okta].

5 Lessons for Companies Pursuing Supply Chain Digitization in 2024

 In the rapidly evolving world of supply chain management, digital transformation has become a critical tool for companies aiming to stay competitive and efficient. It’s also an invaluable factor in building resilience against supply chain disruption [Nulogy]. 

The One Stop Shop? ATM Users in C-Stores Examined

Generating incremental in-store purchases from ATM users requires the right techniques to stop customers in their tracks and encourage a secondary impulse buy. It also requires in-depth insights into the behaviors of your shoppers [VideoMining].

Leveraging Website Intent Data to Fuel Personalized Experiences

This blog explores how travel marketers can strategically utilize website intent data to curate personalized experiences that resonate with spring break travelers [NaviStone].

Infographic: Insider Insights from Waitstaff

A survey of over 600 shift workers sheds light on the unique insights only these industry insiders can provide. From tipping culture to restaurant lingo, this infographic uncovers their well-guarded secrets [Deputy].

This Week's Leader Making Us Think

Justin Honaman

Head of Worldwide Go-to-Market for Retail and Consumer Goods

Amazon Web Services (AWS)

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