I apologize for sending out our February newsletter in March. However, our email vendor was having trouble with the display of photos, and what is a staging newsletter without photos?
It was once said, "Nothing unimportant ever happens at The Plaza." I would like to think our staging of a $17.9 million 4 bedroom apartment was not unimportant as well, since the apartment quickly received an offer. However, it was not meant to be and this beautiful apartment is still on the market for the right buyer who wishes to live in this storied building.
Located at Fifth Avenue and Central Park South, The Plaza Hotel opened in 1892. It was acquired by Conrad Hilton in 1943 and by Donald Trump in 1988. After it was acquired by an Iraeli-owned Manhattan-based developer, El Ad Properties, in 2004, it was closed for extensive renovations and reopened in 2008 with a combination of residential, commercial and hotel spaces. Hence, that is why there are apartments in The Plaza Hotel, one of which we had the honor to stage.
See our before and after photos below, as well as this technologically incredible
virtual tour of the entire apartment after our staging.
Warm Regards,
Donna M. Dazzo, President
Designed To Appeal
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Testimonial of the Month
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Working with Donna and her team is very easy and flexible! Clients demand ideas quickly in the marketplace and Donna has the ability to quickly match those ideas with her experience and taste - seamlessly. For a broker this is invaluable! And to have an ally connect the dots and showcase a product with no flaws is amazing!
Lafayette Realty Partners, New York, NY
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$17.9M
Four Bed/Three and Half Bath
Condo
We Staged At The Plaza!!
This apartment, with its stunning 18th floor views of lush Central Park, needed to be brought up to date. The overuse of gold everywhere had to be toned down (Donald Trump would probably disagree). The real estate agent, Francis Caamano of Lafayette Realty, enlisted painters to paint the apartment with a light, neutral color. We sourced and replaced the outdated lighting fixtures throughout the apartment. However, the beautiful and elegant brass doorknobs and bathroom fixtures were retained.
Designed to Appeal then brought in sophisticated transitional style furniture which would appeal to the target buyer of an apartment in this building. In fact one potential buyer liked the way it looked so much, they wanted to buy all of the furniture!
Living Area Before Staging
Living Area After Staging
Sitting Area Before Staging
Sitting Area After Staging
Dining Room Before Staging
Dining Room After Staging
Den Before Staging
Den After Staging
Kid's Bedroom Before Staging
Kid's Bedroom After Staging
Guest Bedroom Before Staging
Guest Bedroom After Staging
Master Bedroom Before Staging
 Master Bedroom After Staging
 Master Bedroom Sitting Area Before Staging
Master Bedroom Sitting Area After Staging
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To view the entire report click
here.
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Tips and Tricks of the Trade:
Ways To Make Your Living Room More Luxe
Interior Designer and
Houzz contributor
Neila Deen shares how even small additions can enhance the status of any living room.
Whether it's a table lamp, ceiling light or floor lamp, a lighting source can also be a statement piece. Try adding drama via oversized lampshades, a glamorous gold lamp base or a modern crystal chandelier. A shiny finish or a large size can give a room a high-style focal point.
2. Wall Mirrors
Mirrors are the quintessential accessory to add light, the illusion of more space and a shiny, luxe feeling. Try hanging at least one large mirror above a sofa, credenza or showcase feature, such as a fireplace.
3. Oversized Art
When it comes to artwork in the living room, the bigger the canvas or framed art, the more high-end the room will feel. Large artwork creates a gallery look, which appears expensive.
4. Luxurious High Curtains
Hang window treatments as high as possible on the wall, or even from the ceiling. An elevated placement creates volume and gives the illusion of a higher ceiling, something many luxury living rooms feature.
5. Luxurious Pillows and Throws
Make the small investment in throw pillows and throw blankets made of luxe textiles. Look for fabrics such as silk, metallic linen, velvet and even faux fur. These fabrics not only look and feel expensive, but their textured surfaces also will help create a layered and highly styled look when placed on your existing furniture.
For more tips click
here!
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Did You Know.....?
A Glass Doorknob Can Start A Fire?
Apartment Therapy contributor
Tara Bellucci honed in on an interesting story via
Reddit where one user shared a cautionary tale of
accidental fire at their home. Not by an unattended candle, or a frayed wire, or even unventilated electronics -
but by a doorknob!
Reddit user Proteon shared a photo of a burned wall that was caused by the sun shining through a glass doorknob.
And it's not just doorknobs that can cause damage: Jars, mirrors (and mirrored furniture), fishbowls, crystal balls and other objects, glass bottles, and even eyeglasses can cause damage when left in the sun.
Light, when refracted through glass objects, can get hot enough to start a blaze. And while the it's not a large cause of fires by any means, it does happen regularly enough for the
London Fire Brigade to comment on it. They stated in 2015, after a
Nutella jar started a fire, that 125 light refraction cases had been reported in the last five years. And that's just one city.
"This shows these fires are not an urban myth," said Charles Pugley, an investigator for the Brigade. "Also make sure that you have a working smoke alarm on every level of your home."
To read the entire story click
here!
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For More Info
During the Month...
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Click on the calculator above, which will launch in a new window. For more detailed instructions, click here.
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