Indeed, in only its second year, PURPOSE doubled down and raised $2.5 million, far eclipsing the remarkable $1.3 million generated at last year’s inaugural event. With this latest success, PURPOSE continues to rise in the ranks of the top 15 grossing wine auctions in the United States.
The overwhelming success of PURPOSE stems from how it organically originated from small vintners who harnessed the power of allocation lists.
Quickly becoming renowned as “the best damn party in Paso Robles,” PURPOSE is more than fine dining, luxurious auction lots and festive live performances. It is a party with a heart, dedicated to supporting critical needs in the greater San Luis Obispo County region. This year’s theme was “Let’s get uncomfortable,” prompting guests to dig deep on behalf of those in need.
Most importantly, the event's success is not possible without the community coming together collectively: from food vendors to wineries to guests to staff to table hosts...we ALL made this happen.