Research presented on a recent Phocuswright webinar shows that the average U.S. leisure traveler is young, affluent and a super-consumer. Here’s what you need to know about U.S. leisure travelers.
(Photo illustration: Annamarie Hudson)
REPORT FROM THE U.S.—The average leisure traveler from the United States is a super-consumer between the ages of 18 and 34 who takes about three trips a year and spends $3,019, according to research from Phocuswright.
On a recent webinar titled, “The U.S. leisure traveler: Understanding consumer lifestyle behavior,” Phocuswright Research Analyst Mark Blutstein offered insights on the average U.S. leisure traveler and heavy leisure travelers.
Here are three takeaways from the presentation.
1. Leisure travelers are young and affluent
The U.S. leisure traveler segment is made up of people, age 18 to 34, who earn $75,000 a year.
The younger side of this age group—travelers who are 18 to 24 years old—are most likely to take a leisure trip, according to research from 2016.
“In our research, we do not track the education levels of those non-travelers, but social research and other research shows a strong correlation between income and education,” Blutstein said. “As far as travelers, 54% of (U.S.) travelers report either a bachelor’s degree or higher.”