As she explains to her tear-stricken audience, Ilanit suffers from sickle cell anemia and depends on 130 donors from her community to keep her alive each year.
MORE: What Is Sickle Cell Disease?
The Canadian nonprofit blood organization Héma-Québec published the video back in the summer of 2022 – its impact was immediate.
“It shows the whole village, in image, to save one member of the community,” said Claude Lebeouf, Héma-Québec’s head of planning for donor and volunteer recruitment. “I can’t watch that video without having a tear, even if I’ve seen it more than a hundred times.”
Released on YouTube in both English and French, the videos have been watched more than 1.5 million times – more views than Héma-Québec has ever had on the platform, according to Lebeouf.
Among those viewers was Gavin Evans.
“It was definitely one of the most well-done, moving productions I had seen on the issue,” Evans said. “We do a lot of work in Africa – a continent with two-thirds of the world’s sickle cell cases – so I naturally thought about how it could help the people there.”
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