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STERLING TOTAL WEALTH SOLUTIONS
đź“šAugust 2022đź“š
Financial News


"A society grows great when old men plant trees whose shade they know they shall never sit in."

This month's Sterling Video wants you to think about your money beyond retirement.

Your Shifting Risk Tolerance
When you created your investment strategy, your asset allocation should have reflected your goals, time horizon, and tolerance for risk.

But over time, any of those three factors may have changed, and your portfolio may now need adjustments to reflect your new investing priorities.

It’s important to remember that asset allocation is an approach to help manage investment risk. Asset allocation does not guarantee against investment loss.

Determining an appropriate mix
The most appropriate asset allocation will depend on an individual’s situation. Here are the three broad factors to consider:
Time
Investors with longer timeframes may be comfortable with investments that offer higher potential returns but also carry a higher risk. A longer timeframe may allow individuals to ride out the market’s ups and downs. An investor with a shorter timeframe may need to consider market volatility when evaluating various investment choices.

Goals
They come in all shapes and sizes, and some are long-term while others have a shorter time horizon. Knowing your investing goals can help you keep on target.

Risk tolerance
An investor with higher risk tolerance may be more willing to accept greater market volatility in the pursuit of potential returns. An investor with a lower risk tolerance may be willing to forgo some potential return in favor of investments that attempt to limit price swings.

Have your investing priorities changed?
If so, this is all the more reason to review and possibly adjust the investment mix in your portfolio. Asset allocation is a critical building block of investment portfolio creation. Having a strong knowledge of the concept may help you when considering which investments are appropriate for your long-term strategy.

The content is developed from sources believed to be providing accurate information. The information in this material is not intended as tax or legal advice. It may not be used for the purpose of avoiding any federal tax penalties. Please consult legal or tax professionals for specific information regarding your individual situation. This material was developed and produced by FMG Suite to provide information on a topic that may be of interest. FMG, LLC, is not affiliated with the named broker-dealer, state- or SEC-registered investment advisory firm. The opinions expressed and material provided are for general information, and should not be considered a solicitation for the purchase or sale of any security. Copyright 2022 FMG Suite.
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August 2022

Investors are optimistic on the heels of earnings season and the Fed meeting minutes.
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Sterling Riddle
A rain gauge collects rainfall each day of a wet week beginning on Monday. Every day, the amount of rain in the gauge doubles. At Sunday’s end, the rain gauge is completely filled. So on which day is it half-filled?  

(Click HERE to reveal the answer)

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Sterling Spotlight

Summer is over and that means we had to say goodbye to our summer intern. Maddie, we've watched you grow so much over the last two years in confidence and understanding of the financial world. We hope we played a small part in preparing you for what we know will be a very big and very bright future. Enjoy your last year as a Senior and please call on us anytime. You'll always have a home at Sterling.

Community Happenings
Art by EP Chiles

August 18
Opening Reception for artist EP Chiles from 5-8PM at The Woodlands Art Gallery. Refreshments included as well as a discussion with the artist.

More -> CHILES
Artreach For Freedom Gala

August 20th
This Fourth Annual Gala supports anti-trafficking efforts and survivors in our community. Dinner, dancing and more.

Tickets -> HANDS
Yes to Youth Gala
August 27th
Yes to Youth provides struggling teens the resources they need to thrive. Event includes Dinner. Black tie optional.

Tickets -> YOUTH
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Sterling Total Wealth Solutions
The Woodlands, Texas 77380
Houston, TX 77058
281.719.5629
Securities offered through Registered Representatives of Cambridge Investment Research, Inc., a Broker/Dealer, Member FINRA/SIPC.  Advisory services offered through Cambridge Investment Research Advisors, Inc., a Registered Investment Advisor. Sterling Total Wealth Solutions and Cambridge are not affiliated.