Become Your Own Brand Expert! Why a Brand Guide is Crucial to Your Business

Why a Brand Guide is Crucial to Your Business

Hi there!

Whether you're a small business or a large enterprise you want to get noticed. One of the best ways to accomplish that is through a brand guide.

A brand guide communicates a variety of things about your brand, both internally to your business, as well as externally to the general public. Most recognizable organizations utilize brand guidelines as a resource for everyone to understand how to represent their brand.

You can think of a brand guide like a brand bible and every detail from logo placement, to colors, to materials should be included in your guide. They help enforce unity and establish a standard for brands.

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Check out 3 reasons why we think a brand guide is a crucial aspect of your business:

A Brand Guide Promotes Consistency

Every time someone visits your website, sees your business card, or receives marketing material from your company, they receive an insight of your company outside of the content they actually consume. By setting guidelines, it becomes possible to communicate a consistent brand identity.

Consistency is important to develop trust with your customer. It ultimately communicates that your brand takes pride in the details.

A Brand Guide Help You Be Recognized

Keeping your brand consistent with a brand guide allows it to be more immediately recognizable within your industry and with your target audience. Building a recognizable brand can take a lot of time, but your brand can quickly be identified if you adhere to your brand guidelines. Take a look at Google, Amazon, or Microsoft; regardless of what platform you find these businesses on you can easily recognize their brand.

A Brand Guide Sets Standards Across Your Company

Your brand guidelines are full of suggestions on how to use your brand’s visual elements. These rules will include when to use a logo versus a wordmark, how you should space the logo, and the importance of color & typography.

You probably know your brand’s identity inside and out, but a new employee may not. Brand guidelines are a valuable tool for your employees to keep your brand cohesive.