August 2020 Edition
Marketing Tips to Stay on Target
What are the "Big" companies doing?

The best-laid marketing plans come from money, data, and experience. So, what do you do if you don't have one or any of these? You take some time to research what those who do have all three are doing and modify.
hong_kong_victoria.jpg
Most of us do not have McDonald's advertising budget, a marketing research department or have been selling burgers since April 15, 1955. But we can follow in their lead.

First, find some large companies in your industry with more marketing resources than you and research how and where they market and, most importantly, when they are marketing. You can have the best bait, the fastest boat, and the hottest spot, but if you are fishing when the fish are asleep, you will starve!

Once you know where they are advertising, start tracking them on a calendar. Each year you may or may not see a pattern, which you can replicate. Or in crazy times like we are now, read marketing associations and trade publications and see what the "Big" companies are doing.

To save you a little time, I just read this week that Jaguar Range Rover, Unilever, and Coke are coming off their no/ slow ad hiatus and ramping their ad spend back up. While McDonald's will open its Marketing War Chest and unleash an extra $200-million for the rest of the year. WOW!

So, go out and "Borrow" this information from your "Big" competitors and companies you admire, then modify their marketing plan for your company's success! Or call us and we can help you out! :-)

Stay Safe, don't touch your face, and keep washing those hands!
Sincerely,

~ Allen Jernigan, CEO
My Marketing Department, Inc
August 2020

AUG 8: Int’l Cat Day
AUG 13: Int’l Left-handers Day
AUG 19: Nat’l Aviation & World Humanitarian Day
AUG 26: National Dog Day
Q3 Promo is Here:
Ear Savers
The problem with mandatory masks is, that sometimes the ears start to hurt! If your ears hurt and would like a solution we have several options for you:
3/4" Elastic Ear Saver
with Buttons
As low as $0.83
 
Fits most masks and it's super easy to use. Just place the ear saver where it's most comfortable to you (typically upper neck or back of the head works best), attach the face mask straps around the buttons, and you're good to go. Customize this helpful accessory in full color dye-sublimation with your brand today!
Mask Holder Accessory
As low as $0.82


Fits most masks with 3 different notches and is made from hypo-allergenic 100% silicone material. Pad print your brand on this key accessory today!
Call 727-888-1200
to customize and order with your design today!
Expires: September 30th @ 12:00 PM or While Supplies Last
*Print Ready artwork, otherwise art charges apply
10% Off
Greeting Cards, Business Cards &
Tri-Fold Brochures
Get 10% Off Greeting Cards, Business Cards & Tri-Fold Brochures for the month of August!!!! If you need any of these to get you through the year, now is the time to place your order and save.

Email or call us today at 727.888.1200 to place your order.
*Offer Expires 10:00AM 8/27/20
**Print Ready artwork, otherwise art charges apply
*** S&H and taxes not included
Take the Digital Plunge!
mobile_tablet_comp.jpg
Before the crisis, if your company depended on a physical business location and in-person interactions with customers, vendors and employees, it might have made sense to cling primarily to legacy systems and paper processes. Adding digital components like a website, mobile app or electronic payment processing didn't necessarily mean you'd undergone a complete digital transformation. 
Back to School Sales Tax Holiday
7777 131st St., Suite 9
Seminole, FL 33776
727.888.1200