Vol. 1 - No. 2 - December/Winter 2020 Issue |
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BREAKING NEWS:
Give Big Kern Returns for a
6th Year in a Row to Help Local Nonprofits Fundraise B-I-I-I-G!
It all begins with training to help agencies succeed!
IMPORTANT: Read this Announcement in its Entirety
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Introduction
Following another successful Day of Giving in 2020 ($738,518 raised!), and having been honored for the second year in a row with the Beautiful Bakersfield Award for helping to create "A Better Bakersfield," Give Big Kern is gearing up for another opportunity to harness the giving spirit of Kern County to the benefit of our
hard-working nonprofits in a safe, online, socially-distanced way
on May 4, 2021.
Eligibility & Training Information
To participate in Give Big Kern 2021, agencies must meet the following criteria:
- Be a 501(c)(3) Tax-Exempt Nonprofit serving Kern County;
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Be registered with Kern Community Foundation (information here);
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Have achieved a Silver or higher transparency rating on GuideStar.org;
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Attend BOTH GiveGab Webinars plus A MINIMUM OF TWO Kern Community Foundation Webinars from the offering below. For public health and safety considerations, all trainings will be virtual in 2021, which means Rural Kern and Metro Bakersfield Nonprofits will be learning together for the first time! Take advantage of all the trainings we have designed for you, and strive to attend them live. Please note that you must register separately for the GiveGab webinars, and the Kern Community Foundation Webinars.
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GiveGab Webinars - Virtual attendance in real time is highly encouraged because of the interactive benefits of participating live, but a recording will be available following each webinar for those with time conflicts.
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Getting Ready for Give Big Kern 2021 Webinar from GiveGab: 11 a.m. - Noon Thurs., Jan, 14. Description: Learn all you need to know about Give Big Kern 2021, including how to register your organization through GiveGab's improved dashboard, returning and new features to make your campaign as successful as possible, and more. You'll get a chance to ask questions and learn useful resources to help you register and start preparing just as soon as the webinar ends!
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Final Steps to Success for Give Big Kern 2021 Webinar from GiveGab:
1 - 2 p.m. Tues., March 2. Description: With still a few weeks left till GiveBigKern.org goes live, there's plenty of time to fine-tune your Giving Day Campaign. We will go over last-minute tips and best practices to engage with your supporters and be a successful online fundraiser. We will also be available to answer your last-minute questions.
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KCF Webinars -
Must attend a minimum of two (2)
from the offering below, either live or by recording. You are encouraged to attend as many of these virtual trainings as possible in real time: The more you learn and ask questions, the better your chances for success! Various topics to choose from. Basic/Medium/Advanced Level Trainings Available.
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Give Big Kern 101 Webinar from Kern Community Foundation: 8:30 to 10 a.m. Weds., Feb. 3. Description: This Basic-Level Training is ideal for first- or second-time Give Big Kern participants. It provides a solid, in-depth look at the GiveBigKern.org platform, which is made more user-friendly year after year, with a view toward helping you succeed as an online fundraiser! Get to know the front end of the website as well as the Admin Dashboard! You will also learn about key deadlines leading up to Give Big Kern Day, how the prize competitions work, and more. We suggest the buddy system: Have more than on person from your agency attend, that way you can learn together for mutual assistance and moral support!
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Learn from some of Give Big Kern 2020's Top Fundraisers and Prize Winners - Virtual Panel Discussion Facilitated by Kern Community Foundation: 11 a.m. to 12:30 p.m. Weds., Feb. 3. Description: Any agency that participated in Give Big Kern 2020 is a winner, but some really stood out in their fundraising results, peer-to-peer fundraising and donor engagement, board member engagement, and creativity in the use of social media and live video. Learn from the best to help you plan your Give Big Kern 2021 campaign!
This training is for all levels:
Basic/Medium/Advanced.
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Numbers Don't Lie: A Look at the Data from Give Big Kern 2020 and Online Fundraising in General - Webinar from Kern Community Foundation: 10:30 a.m. - Noon, Thurs., March 11. Description: In this Medium/Advanced-Level Training, we will take a deep dive at some of the data revealed in our Give Big Kern 2020 Report to the Community to see what we did right and what we could improve as a Giving Day, especially regarding Matching Gift and Peer-to-Peer Campaigns. We will also look at eye-opening (and hopeful!) data from our friends at GiveGab, Network for Good and Candid to see what the current state of affairs is for online giving despite--or perhaps because of--COVID-19. Come ready to take notes and learn from the data, because NUMBERS DON'T LIE! |
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Social Media, Web & Email Marketing Strategies - Webinar from Kern Community Foundation:
1 to 2:30 p.m. Thurs., March 11. Description: The best way to promote your online day of giving is via electronic means: social media, e-mail marketing, videos, web-based community calendars, etc. We will look at ways to promote Give Big Kern effectively using social media resources that are FREE, and explore the many tips and aids included in the Give Big Kern Nonprofit Toolkit, as well as the Give Big Kern platform's own functionality, to help with e-promotions. We will also look at effective e-mail marketing strategies to help ensure that your e-mails have attraction-grabbing subject lines and a peppy, zesty look and content to engage recipients and inspire them to Give B-i-i-i-g! to YOUR charity.
This training is for all levels:
Basic/Medium/Advanced.
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Happy H-o-l-i-d-a-a-a-y-s!
Here's a special seasonal treat for the little ones in your life: Billy the Give Big Goat's Holiday Coloring Sheet! Click on the image below to download it, print it, and share it to help your "kids" deal with the shelter-at-home blues this Holiday Season. The logo features next year's Give Big Kern Date, 5.4.21, to help others start thinking about Billy's favorite New Year's Resolution: "Give B-i-i-i-g!"
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Coming up in our March/Spring 2021 Issue:
Lots of additional last-minute tips for making your
Give Big Kern Day g-r-e-e-a-a-a-t!
Stay T-u-u-u-n-e-d!
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Billy's Give B-i-i-i-g! Gazette
Editor in C-h-i-i-i-e-e-f: Billy the Give Big Goat, Give Big Kern Mascot
Writer/Sidekick: Louis Medina, Director of Community Impact
Newsletter Nameplate Design: Raul Gallardo Design Services (In-Kind Sponsor)
We welcome ideas for future articles related to any aspect of online fundraising.
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