Plan Your Sales Pitch Down to the Word; Here's Why
You've probably heard hundreds of sales pitches in your life. Some immediately captured your interest, while others were tuned out almost as soon as they began.
What made the difference?
The most effective sales pitches were those that were well prepared and delivered with confidence. And even if you weren't interested in that product or service at the time, you remembered the pitches that made a positive impression when conditions changed or somebody asked for a recommendation.
Now that you're an entrepreneur, you want the sales pitch for your small business to have that kind of positive impact on your prospective customers.
Don't worry that you're not a "born salesperson;" in truth, few people are. All it takes is research and planning.
Prepare Several Pitches for Different Situations
Because you'll find yourself in many types of selling situations-both expected and impromptu-it's best to prepare several pitches, each with the same basic facts tailored to the setting and audience. Here are three that you will likely need:
- The in-person pitch-a formal presentation about your business given to one or more people.
- The phone pitch-a variation of the formal presentation designed for cold calling or following up on inquiries. (An email version of your phone pitch...more.