'Biz Corner' NBA's Electronic Newsletter - March 15, 2013

In Partnership with the Self-Employed and Small Business Community...

Social Campaigns - Turn Fans Into Customers.
Credit: Constant Contact
Run promotions and offers on your Facebook page with Social Campaigns that turn fans into customers so you can increase business. Create a great  Facebook landing page for your offer with our features and free coaching. Then, promote it to your email list and social networks to engage your existing audience and attract new fans.
Here's what you can do with Social Campaigns:


Offer a Coupon: Offer a coupon to your fans. They'll share your page with their friends, and you'll get new customers.


Share Exclusive Content: Offer resources like whitepapers or guides to engage your audience and promote industry knowledge...more...

How will the credit make a difference for you?                


For tax years 2010 through 2013, the maximum credit is 35 percent for small business employers and 25 percent for small tax-exempt employers such as charities. An enhanced version of the credit will be effective beginning Jan. 1, 2014.


Additional information about the enhanced version will be added to IRS.gov as it becomes available. In general, on Jan. 1, 2014, the rate will increase to 50 percent and 35 percent, respectively. Here's what this means for you.

Member Spotlight - Please join us in welcoming our Featured Member:  Reno Mattress


Reno Mattress has been in business since 1910, manufacturing mattresses and boxsprings.


We are a small family owned business and we don't work on commission.Reno Mattress is owned and operated by Mike and Dawn Berry. Mike has 36 years experience in the business. He and his staff can direct you to a product that they know will work and is proven


As a manufacturer, they can provide you with a product that suits your needs. Reno Mattress is Reno's oldest manufacturer of bedding!

Your Featured Member Benefit - Constant Contact - Trusted Email Marketing (www.constantcontact.com)


Email Marketing by Constant Contact� is the easy, effective, and highly affordable way to get your message out to your customers, clients, or members. You'll create high-impact, professional-looking emails-quickly and with no technical expertise. And, most importantly, you'll build strong connections with your audience that lead to referrals, repeat business and loyalty.


With Email Marketing by Constant Contact, you can:

  • Choose from more than 400 easily customized email templates-or create your own from scratch.
  • Create highly visual, professional-looking email newsletters and promotions in just minutes.
  • Drive more traffic to your website with focused, targeted email communications. Visit them online today
National Business Association
In This Issue
Social Campaigns - Turn Fans Into Customers
Small Business Health Care Tax Credit...

Plan Your Sales Pitch Down to the Word; Here's Why


You've probably heard hundreds of sales pitches in your life. Some immediately captured your interest, while others were tuned out almost as soon as they began.


What made the difference?


The most effective sales pitches were those that were well prepared and delivered with confidence. And even if you weren't interested in that product or service at the time, you remembered the pitches that made a positive impression when conditions changed or somebody asked for a recommendation.


Now that you're an entrepreneur, you want the sales pitch for your small business to have that kind of positive impact on your prospective customers.


Don't worry that you're not a "born salesperson;" in truth, few people are. All it takes is research and planning.


Prepare Several Pitches for Different Situations


Because you'll find yourself in many types of selling situations-both expected and impromptu-it's best to prepare several pitches, each with the same basic facts tailored to the setting and audience. Here are three that you will likely need:
  • The in-person pitch-a formal presentation about your business given to one or more people.
  • The phone pitch-a variation of the formal presentation designed for cold calling or following up on inquiries. (An email version of your phone pitch...more.

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