'Biz Corner' NBA's Electronic Newsletter - April 15, 2013

In Partnership with the Self-Employed and Small Business Community...

Build Your Business Plan.
Credit: US Small Business Administration
Are you interested in starting a business? Creating a business plan is one of the most important steps you will take because the plan serves as your road map for the early years of your business. The business plan generally projects 3-5 years ahead and outlines the route a company intends to take to reach its yearly milestones including revenue projections. A well thought out plan also helps you to step-back and think objectively about the key elements of your business venture and informs your decision-making on a regular basis.


SBA's Business Plan Tool provides you with a step-by-step guide to help you get started. Not only can you save your plan as a PDF file, you can also update it at any time, making this a living plan to which you can often refer. You can also use your completed business plan to discuss next steps with a mentor or counselor from an SBA resource partner such as SCORE, a Small Business Development Center or a Women's Business Center.


On one hand, when you consider the popularity of sites like Yelp, TripAdvisor, or Foursquare-online reviews are a great way to get discovered online. On the other hand, if you've ever received a negative review, you know just how frustrating it can be.


But whether you love them or hate them, for 90% of consumers online reviews do have an influence.


Plus, find out which email marketing best practice is now being put into action by 73% of businesses.

Check out these top stories and more in this week's marketing news roundup.


Survey: 90% of consumers say buying decisions are influenced by online reviews



Over the last few years, many small business owners have developed a love-hate relationship with online reviews.



Member Spotlight - Please join us in welcoming our Featured Member:  Tibbets Media



Since 1983 Tibbets Media has provided knowledgeable, sophisticated and, most importantly, effective media planning and buying services for advertising agencies and direct clients nationwide.


At Tibbets Media, our goal is to help our clients meet their marketing goals. Some might call our efforts amazing - the truth is we work hard, very hard, and we work smart.


We call upon the vast network of relationships we have built with the media, our expertise of media planning and buying, and our stellar negotiating skills, to secure the most effective media buys possible. It's this combination of hard work, knowledge, relationships, skill, and experience that makes Tibbets Media so effective in buying television, cable, radio, digital, print and out-of-home advertising.

Your Featured Member Benefit - Accolades Advertising Specialties - (www.http://www.accolades2you.com)



We hope you get all the "ACCOLADES" you deserve! Helping businesses promote business since 1995!


Exclusively for NBA members you can now purchase your advertising specialty items and more at 15% off regular retail pricing.


Take advantage of 15% off catalog pricing on imprinted promotional items, decorated apparel, and more (not including set up fees).

Since 1995, we have specialized in custom imprinted or decorated promotional products, allowing you to find the products that you require with little effort.


Whether you are looking for an advertising gift to mail out to your prospects, corporate gifts for staff retention or a yearly give-away for your existing customers, we can provide a promo product to suit your needs.

National Business Association
In This Issue
Build Your Business Plan
90% of Consumers Say Online Reviews Impact Buying Decisions

A Resource for Small Businesses with Lingering Tax Problems 


Did you know that last year, the Taxpayer Advocate Service (TAS) assisted approximately 17,000 small businesses throughout the United States? Was yours one of the businesses helped? If not, why?


Business returns can be difficult to understand and challenging to prepare. Unresolved tax issues with the IRS can be frustrating, affect profits and stifle the growth of a successful business.


The Taxpayer Advocate Service, commonly referred to as TAS, is an independent organization within the IRS dedicated to helping you resolve and prevent tax problems. TAS was created to ensure tax problems not resolved through normal channels are promptly and fairly handed. We also assist with hardship situations created by taxes. Unfortunately, many business owners have never heard of TAS and, because of this, do not realize how they can benefit from our services. Perhaps you are someone who has never heard of us before - why not call us and see if we can help?


Our service is free. We know the tax system and how to navigate it. Your tax problem will be assigned to a Case Advocate who will work with you one-on-one to resolve your concerns. We provide personalized, knowledgeable service to you. We listen to your situation, explain the steps necessary for a solution and stay involved until the problem is resolved to the fullest extent permitted by law.


Last year, Case Advocates nationwide processed 225,000 cases initiated by individuals and small businesses.


Every state has Case Advocates available to help small businesses solve their problems with the IRS.


You can call or write to your local Taxpayer Advocate, whose address and phone number is listed in the blue pages of your local telephone directory and in Publication 1546, How to Get Help with Unresolved Tax Problems, available online at www.irs.gov/advocate.

National Business Association

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