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Breaking Barriers and Building the Future: Shelli Brunswick's Vision for Transforming Space Innovation and Leadership
Shelli Brunswick, CEO and Founder of SB Global LLC, is a visionary leader shaping the future of the global space ecosystem. As a motivational speaker, author, and futurist, she inspires audiences worldwide with insights on leadership, career success, and the transformative power of space technologies. Shelli works with global think tanks and collaborates on initiatives that drive innovation and sustainability in the space industry. Recognized as one of the Top 100 Women of the Future in Emerging Technology, she is dedicated to empowering the next generation of leaders.
What is your personal/professional story?
A Journey of Resilience, Innovation, and Leadership It’s remarkable how life’s unexpected turns have shaped my career in the global space ecosystem. Growing up, a career in aerospace or space exploration was far from my mind. The space industry seemed like a distant realm, reserved for scientists, astronauts, and engineers—none of which seemed within reach. Yet, my path unfolded in a way I could never have imagined, beginning with a single, pivotal decision: enlisting in the U.S. Air Force at the age of 18.
Financial constraints made higher education seem unattainable at the time without significant debt, so I sought a route that offered stability and opportunity. The Air Force became my gateway, introducing me to a world far beyond my expectations. My first role was as a personnel specialist, a position that honed my organizational and leadership skills while providing invaluable exposure to the inner workings of a global institution.
For several years, I immersed myself in the details of personnel management, learning the intricacies of supporting the mission behind the scenes. I enjoyed the work but aspired to advance my career and contribute at a higher level. With this goal in mind, I began pursuing my education through the Tuition Assistance Program, attending school at night, earning a bachelor’s and a master’s degree in business administration.
My first application to become a commissioned officer was not successful. It was a humbling experience, but I viewed it as an opportunity to refine my approach. Determined to succeed, I consulted mentors, revised my application, strengthened my recommendations, and resubmitted. The second time, I was accepted, and transitioning into an officer role marked a significant turning point in my career.
As an officer, I was assigned to space acquisition, a field entirely outside my prior experience. Initially, the assignment seemed like a mismatch for my skills. However, I soon realized the critical importance of the work: procuring rockets, satellites, and ground stations that were essential to national security and technological innovation. Immersing myself in this field, I developed a deep appreciation for the intersection of technology, policy, and strategy that defines the space industry. This unexpected role became a foundation for my future.
After a distinguished military career, including roles as a congressional liaison to the U.S. House of Representatives and legislative strategist, I transitioned to the non-profit sector and served as Chief Operating Officer at Space Foundation. In this role, I provided strategic leadership to advance the organization’s mission of promoting global space innovation and fostering collaboration across the industry. During my tenure, Space Foundation achieved significant organizational growth and solidified its reputation as a leading advocate for the global space ecosystem. I played a pivotal role in the evolution of the Space Symposium, ensuring its continued success as a premier event that unites leaders from government, industry, and academia to address critical challenges and opportunities in space. Additionally, I guided the creation of impactful initiatives such as a Space Commerce program, which supports entrepreneurs and businesses entering the space economy. I expanded educational training for all learning levels and advanced teacher professional development courses to inspire and equip the next generation of space professionals.
Central to these accomplishments was leading a high-performing team dedicated to innovation and excellence. Together, we cultivated strong partnerships with commercial, governmental, and academic stakeholders, ensuring Space Foundation remained agile and responsive to the needs of a rapidly evolving industry. This experience deepened my belief in the transformative power of collaboration and the importance of building an inclusive, dynamic workforce to drive sustainable progress and meaningful change.
In 2024, I founded SB Global LLC, a company that embodies my vision of connecting the specialized world of space technology with communities worldwide. As CEO, my work spans strategic partnerships, advocacy, and mentorship. Whether collaborating with international governments, businesses, or educational institutions, I aim to ensure that space technology serves as a tool for solving global challenges, from global environmental shifts to disaster response.
Mentoring emerging leaders is one of the most fulfilling aspects of my career. Through programs like the United Nations Office for Outer Space Affairs’ Space4Women, the WomenTech Network, and the Global Policy, Diplomacy, and Sustainability (GPODS) Fellowship, I guide individuals from diverse backgrounds, helping them navigate the space ecosystem and unlock their potential. My own journey—from enlisted airman to officer, from a reluctant space professional to an impassioned advocate—has taught me the value of perseverance, adaptability, and the willingness to embrace the unknown.
As a motivational speaker and author, I share these lessons with audiences worldwide. My book series, What’s Space Got to Do With It?, explores how the principles of space exploration—collaboration, resilience, and innovation—can inspire personal and professional growth in any field. These books reflect my belief that the lessons we learn from space have universal relevance beyond exploration and invention, offering insights that empower individuals to overcome obstacles and achieve their dreams.
Today, I continue championing the intersection of technology and human potential. From advancing workforce development initiatives to shaping international collaborations, I remain committed to ensuring that space benefits all of humanity.
Reflecting on my journey, I am reminded of the many twists and turns that brought me here. Each step—from the early days as an enlisted airman to leading initiatives on a global stage—has been a testament to the importance of embracing change and trusting the process. My story is proof that the sky is not the limit, there are no limits.
What key moments in your life led you to where you are today?
One of the most profound truths I’ve learned is that no one achieves success alone, especially in a field as collaborative as space. My journey has been shaped by the support, guidance, and encouragement of mentors, champions, and role models who believed in me even when I doubted myself.
One of the most defining moments of my career came when I was assigned to space acquisition. At first, I hesitated, unsure of my ability to thrive in a completely new field. However, the encouragement of leaders and colleagues reminded me that growth often comes from embracing the unfamiliar, which led me to take on the challenge. That decision introduced me to the transformative potential of space technology and its ability to solve real-world problems.
As I advanced in my career, mentors continued to guide and inspire me. They encouraged me to volunteer for hard projects, to take on roles that stretched my skills, and to see setbacks as stepping stones.
The decision to launch SB Global LLC in 2024 was another key moment that required courage and belief in a bigger vision. The encouragement of those same mentors and champions who had supported me throughout my career gave me the confidence to take this leap. SB Global LLC represents the culmination of these lessons—a platform to give back by fostering innovation, creating opportunities for others, and connecting space technology with global communities.
Ultimately, my journey underscores the importance of relationships. From my family to my mentors and peers, their guidance, encouragement, and unwavering belief in my potential launched me forward. They taught me to overcome self-doubt, embrace challenges, and pay it forward by mentoring others. Today, as I guide emerging leaders through mentoring programs, I am proud to give back and support others in finding their place in the ever-expanding universe of possibilities.
These moments and the people who shaped them remind me that no one goes to space—or through life—alone. With the right support and belief in each other, we can achieve incredible things.
Where does your passion to serve come from?
My passion for serving is deeply rooted in the values instilled during my U.S. Air Force career and the unwavering support of my family. Growing up, I learned the importance of hard work and perseverance, but during my time in the Air Force, I embraced the guiding principles of “Integrity First, Service Before Self, and Excellence in All We Do.” These core values shaped my approach to leadership, decision-making, and my enduring commitment to give back.
The Air Force also taught me the importance of "blooming where you are planted"—embracing each opportunity with enthusiasm and dedication. Whether I was navigating the complexities of space acquisition or serving as a legislative liaison, I learned to find purpose and impact in every role. This mindset continues to drive my efforts to create opportunities for others and address global challenges.
My husband, a retired firefighter, has been my steadfast partner in this journey. His own career exemplified the selflessness and courage that come with a life of service. His unwavering support fuels my ability to pursue my passion on a larger scale, enabling me to focus on empowering the next generation of leaders and making a lasting impact on global communities.
Today, as the CEO of SB Global LLC, my passion for serving takes many forms. Through my roles as a motivational speaker, author, and futurist, I inspire individuals and organizations to dream bigger, embrace innovation, and drive meaningful change. Whether on stage, in my books, or through strategic collaborations, I share actionable insights and transformative leadership strategies that empower others to thrive in a rapidly evolving world.
Ultimately, my passion for service is fueled by the lessons I’ve learned, the values I hold dear, and the support of those who believe in the power of collaboration and giving back. It’s about creating a launch pad of opportunity, growth, and leadership for future generations.
How can GlobalMindED help you reach your goals?
We share a common purpose: empowering individuals to unlock their potential, pursue meaningful opportunities, and lead with purpose. My work is rooted in the belief that access to mentorship, resources, and networks can transform lives. GlobalMindED’s mission to connect students and professionals with role models, leadership development, and pathways to rewarding careers aligns seamlessly with my vision of fostering inclusive leadership and innovation.
Through my ongoing interviews with global thought leaders—visionaries across sectors such as technology, education, policy, and entrepreneurship—I continue to gather insights that illuminate the challenges and opportunities of leadership in our rapidly evolving world. The GlobalMindED network provides an invaluable opportunity to connect with even more leaders who can share diverse perspectives, enriching the narratives I explore in my books and talks. By working together, I aim to expand these connections and amplify the stories and strategies that inspire future leaders.
As part of my book series, What’s Space Got to Do With It? 10 Life Lessons for Personal Growth, I laid the foundation for actionable leadership principles that resonate across industries. My upcoming books will continue exploring essential leadership, entrepreneurship, and innovation themes. Each volume will offer practical tools, actionable strategies, and forward-thinking insights to help readers navigate real-world challenges and thrive in today’s complex
global landscape. These works reflect my ongoing commitment to inspiring the next generation of leaders, change-makers, and trailblazers to achieve greatness and create lasting impact.
GlobalMindED’s dedication to building a diverse talent pipeline and fostering access to mentorship deeply aligns with my belief that leadership and innovation should be accessible to all. We can co-create solutions that expand access to leadership opportunities, elevate new voices, and prepare individuals to thrive in their careers and beyond.
Together, SB Global LLC and GlobalMindED can create a ripple effect of impact—elevating diverse perspectives, inspiring action, and fostering a culture of collaboration. By joining forces, we demonstrate that no challenge is too great, no dream is too distant, and no limit exists to what we can achieve when we work together.
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