April 9, 2020
To Our Faithful Members and Partners,

We are #CLIAStrong!

In these challenging times, we hope you are utilizing all the tools we have provided to ensure that you are prepared to manage the impact of the COVID-19 pandemic on your business. We have provided timely and relevant information in our weekly e-blasts, provided important links on our website, and hosted a weekly membership conference call with our COVID-19 Experts.

We are working hard at CLIA to be sure that your membership investment and partnership gives you the tools and resources to navigate through these current challenges. We want to do a special shoutout to three of our partners that have provided invaluable resources to CLIA.

Conn Maciel Carey LLP through the work of Andrew Sommers has provided legal expertise during conference calls. A link to their tool kit is available here: http://www.connmaciel.com/covid-19-pandemic-faqs

Fisher Phillips through the hard work of John Mavros has provided several updates on the ever changing legal and political climate and how you can navigate through it. The link to their Resource Center is available here: https://www.fisherphillips.com/

Leavitt Pacific Insurance Group and Nick Campo have provided members and partners invaluable information on the insurance industry and dealing with the Covid-19 crisis.

These partnerships are just one of the reasons we are #CLIAStrong.

CLIA's advocacy efforts on behalf of the industry include weekly meetings with Visit California, CAL-Chamber, Office of the Governor and Go-Biz, CA Office of Emergency Services, and more. Some of these efforts resulted in joining industry leaders to advocate for much needed relief from the State Government. Examples of our work include the Travel Industry Ask - Governor Newsom and the Request for Delayed Property Taxes .

We have developed an innovative three-pronged program to provide support and answers on the part of our lodging members about Covid-19 questions:

  • Ask the Expert - a committee of experts in a variety of fields will take your questions. You can direct your questions to info@clia.org.
  • Personal Outreach - our Task Force has called a large number of our members offering support and answering questions.
  • Dial-In Coronavirus Conference Call - providing the latest information and answering questions.

We have some difficult days ahead of us but we will get through this together. As part of our CLIA Family, we are here to assure you that better days are coming.

To join our next conference call on Friday at 1:00 p.m., please send an e-mail to infp@clia.org.

Airbnb Offers Housing to Medical Workers & First Responders

In response to COVID-19, Airbnb recently announced a global initiative to help house 100,000 medical workers and first responders who are on the front lines to ensure people stay safe and healthy.

Central to this initiative is the ability for first responders and medical workers to book free and discounted stays directly through Airbnb. While we will continue to work with partner organizations like government agencies, nonprofits, and healthcare providers to book stays, we recognize that time is essential during this crisis, and many responders immediately need comfortable and convenient places to stay. 

To help bring attention to this initiative and provide needed housing to medical workers, we are requesting that our local partners share this program with their stakeholders.

Responders on the front lines of the COVID-19 crisis can sign up directly using the following link https://www.airbnb.com/covid19responder .

Covid-19: Hotel Digital Marketing for Crisis-Recovery-Growth
Free Webinar
Thursday April 16, 2020
11:00 AM Pacific
Webinar ID 365-132-499

Covid-19 has disrupted our world like nothing we have seen before. A hotel's response requires serious reflection, planning, and aggressive execution.
Milestone has developed and implemented the Covid-19 Crisis-Recovery-Growth Strategy and wants to share this comprehensive plan with the hospitality community.
We have identified the five priority items marketers should complete in April, May, June, and July onward. This recovery plan lays out the steps to react, conserve, and then invest to ride the recovery as the country returns to a more normal economy.
  • Phased tactics within local, organic, social, and paid media
  • Recommendations for gathering customer insights, adjusting content, mobile and clickability
  • Email acquisition and engagement
  • Transition to omnichannel measurement
  • Offer packaging and scaling back up
An Initial Checklist for Temporary Hotel Closures

By Alex Sogno of Global Asset Solutions brought to you by hotel-online.com
During the COVID-19 crisis, many hotels will unfortunately have to stop their operations and close temporarily. This can be out of necessity if your forecasts suggest the losses experienced at these low occupancy levels are not sustainable. While closing down several floors could have saved enough variable costs in the past, the introduction of systems such as LED lights have made these savings minimal and insufficient in the current crisis. In many European countries, such as the Czech Republic and Spain, all hotels have been ordered to close by their governments. While companies like Marriott and IHG have already reopened over half of the hotels they previously closed in Greater China, we expect a larger amount of hotel closures in the US over the next few weeks.

We’ve put together a brief checklist for every hotelier faced with the difficult decision of a hotel closure.

Two Critically Important Things To Do To Aid In The Covid-19 Recovery

Fill out business impacts survey: To ensure our industry has a voice in the recovery conversations at the state level, it’s important to quantify the impacts on travel businesses and their employees. Please spend 10 minutes filling out this survey.

Focus on social media: Keep your business and destination visible on social media. Visit California has developed tools to help, such as the #CATakeoutTuesday campaign. It’s customizable for your own destination — check out the toolkit here .

OnwardCA is an initiative of companies, foundations, and humans to get California workers displaced by COVID-19 essential life services and back to work as quickly as possible.
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One-stop resource for the people of California impacted
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