NAWBO Atlanta caught up with Kevin Center,
Atlanta Area Developer & Owner of
PostNet Buckhead
, to find out his suggestions about how businesses can start the new year strong.
PostNet Buckhead is located at 3620-B Piedmont Road, Atlanta, GA 30305. The phone number is 404-748 9065.
PostNet offers a 10% discount on print services to NAWBO members.
Q: What are the best ways for businesses to use design and print services from PostNet?
A: As small and mid-sized businesses are planning their budgets for the new year, one essential area that frequently gets overlooked or underfunded is marketing. Of course, it's important to focus some of your budget on growth via newer technologies and tactics, such as SEO and PPC, but don't overlook the tried-and-true print methods for creating brand awareness and generating revenue. This might include mailers, brochures, flyers, banners, etc. And don't forget about trade show materials! Also, the new year is the perfect time to evaluate if your administrative materials need a refresher. Is your business card projecting the image you want? Are your letterhead and envelopes at the right level of professionalism? Is the address still correct?
PostNet can help with design or re-design and production of all of these items. We can also help with setting up mailbox services for companies that would like a business address other than their current location, which is perfect for home-based businesses or those with less reliable mail service. And don't forget, PostNet offers a 10% discount on print services to NAWBO members!
Q: Can you share a customer success story?
A: One client, a real estate investment firm, recently switched to us after being disappointed by an online company. This firm sends large batches of postcard maile
rs to targeted mailing lists at regular intervals and includes personalized information on each card (known as "variable data" in our industry). We finalize the design, individually code each card for tracking purposes during print production, bundle the output to facilitate mailing procedures (thereby reducing costs) and work hand-in-hand with our mail house to ensure timely delivery of their marketing piece. For those who think "print is dead," this client raves about their success with this mail program, which is a great example of how successful a coordinated direct mail campaign can be! We will also be printing signage and flyers for them to display at upcoming trade shows.
Q: Are there any new services we need to know about?
A: Believe it or not, there is new technology in mailboxes! (I know, right??) Like everything else these days, mail is going virtual. We have customers all over the country who want an Atlanta address, and local customers who simply want to have a reliable and secure offsite location to receive their mail.
We serve these customers via a mobile app. Our customers use our address (similar to a P.O. Box system), and when mail arrives, we take a picture of the envelope, upload through the app and notify the customer. The customer then provides mail-handling instructions to us through the app, including options such as
: recycle, shred, mail to them, scan and send to them and hold for pickup. It's very simple and secure and minimizes the customer's effort.
NAWBO Atlanta appreciates our partnership with Kevin Center and PostNet Buckhead. Be sure to take advantage of the member discount we receive for all of your printed materials.
