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19 February, 2019
  • Cline Research and DEMA Release Study on New Diving Professionals | READ
  • Submit a Nomination for the 2019 Reaching Out Award Today  |  READ
  • Don't Miss Out on Free Social Media Advertising in Your Neighborhood  |  READ
Focus Group Research word cloud. Wordcloud made with text only.
A new research study published by DEMA and conducted by William Cline of the Cline Research Group is being made available to all members of the diving industry. The goal of the study was to learn more about getting new (and often younger) professionals involved with the Diving Industry, DEMA Show and the DEMA Association.
DEMA is now requesting nominations for the prestigious Reaching Out Award. Since 1989, the Reaching Out Award has been presented to individuals who have made a significant contribution to the sport of diving by "reaching out" in some special way to improve the sport for everyone.

The deadline for online submissions is 4:30 p.m. Pacific Time on Friday, May 31, 2019.
As part of DEMA's 2019 Go Dive Now consumer marketing efforts, current  DEMA Member Dive Centers receive free  Facebook advertising focused on consumers in their area! 

HOW DOES IT WORK? The zip codes targeted by DEMA's Go Dive Now campaign are located around the physical location of 2019 DEMA Member retailers. Not a 2019 Member YET? Don't miss out, join today and update your listing to optimize your lead generation from!
Go Dive Now
DEMA's  Go Dive Now Member Toolkit  makes it easy and inexpensive for you to reach and acquire new customers. 

Log in and access your resources today!
Go Dive Now Pool Tour
The Go Dive Now Pool has been traveling all over the United States introducing scuba diving to event attendees. Check out photos from the Tour!
Photos from DEMA Show 2018 are now available online!  Browse through them, share them on social media, email them to your friends, and download your favorites! 
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Certification Census
DEMA's Certification Census includes actual counts from PADI, SDI, and NAUI plus an averaged estimate of U.S. open water certifications at non-reporting diver training agencies. Access the data  today!
Connect with DEMA & the Diving Industry