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25 February, 2020
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You need to advertise in order to reach more customers! DEMA is helping you get started by advertising on Facebook as part of DEMA's 2020 Go Dive Now consumer marketing campaign. Current DEMA Member Dive Centers receive free Facebook advertising focused on consumers in their area! 
The advertising that DEMA produces is targeted to households in the zip codes near the physical location of 2020 DEMA Member retailers.

Don't miss out, join today and update your listing to optimize your lead generation from!'s Dive Store Finder and Dive Vacation Finder provide advanced options that will allow you to optimize your listing! Enhanced features include:
  • Logo
  • Business description
  • Services offered
  • Images 

DEMA Members, take advantage of the these features and update your listing today to help consumers learn more about you! 


Not a 2020 DEMA Member? Join today to help consumers locate you!

Whether it's important industry news, legislative alerts, deadline reminders and or information about your Membership, make sure you aren't missing out the information that is vital to your business.

To update your email preferences, scroll to the bottom of this email and click on "Update Profile."
DCCDiving Community Champion Nominee Spotlight: SCUBAnauts International
DEMA's Diving Community Champion Award recognizes DEMA Member companies using diving to benefit their communities and the public. Here we'd like to recognize and feature one of the nominees from the 2019 award season. Thank you for your contribution to our industry!

SCUBAnauts International

SCUBAnauts International (SNI) uses diving as a vehicle to build character and leadership in teens 12-18 through recreational research and conservation diving activities. With approximately 55 youth divers, SNI has conducted more than 600 dives in 2019, removing several hundred pounds of debris from local reefs, beaches and piers, transplanting more than 1,000 corals in Florida, North Carolina and Honduras, providing benthic and fish population data to Cayos Cochinos marine park managers, and collecting data on the coral disease outbreak in the Florida reef tract. Youth divers, called nauts, also run their own projects, including a blind study to quantitatively determine the impact on breathing nitrox on post-dive fatigue and determining the quality of habitat creation of made-made sea grass areas compared to those naturally occurring. Nauts are also required to present on their diving activities and how threats to the ocean impact every person living on land at local ocean-themed events. Our estimated annual educational reach to non-divers is 200,000.

- Nomination submitted by Katie Shoultz, SCUBAnauts International
Check out some of our newest DEMA Members! 

Learn about their business, how you can connect with them, what their business is doing to shape the future of the industry, how they got involved in the industry, and much more!
Save the date for DEMA Show 2020, happening Nov. 4-7 in New Orleans, LA! No other industry event assembles a more diverse collection of professionals, vendors, & influencers. Join the mailing list & be the first to know when registration launches!
Charts Graphs paper. Financial development_ Banking Account_ Statistics_ Investment Analytic research data economy_ Stock exchange trading_ Mobile office reporting Business company meeting concept.
2019 Q4 Certification Census Now Available
DEMA's Certification Census includes data on U.S.-based Open Water Certifications. Access the updated data today!  
Free Advertising & Marketing Support
DEMA's Go Dive Now Advertising Campaign and Marketing Toolkit makes it easy and inexpensive for you to reach and acquire new customers. Log in to access your resources!
Go Dive Now Pool Tour
The Go Dive Now Pool has a full event schedule planned for 2020. With events spanning from Washington D.C. to Los Angeles, CA, check out where the Pool is headed and get involved today!
Connect with DEMA & the Diving Industry