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17 March, 2020
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  • Five Resources to Protect Your Dive Business in the Face of COVID-19  |  READ
  • Sign Up to Receive Marketing Support   |  READ
  • DEMA Membership Offers Big Savings  |  READ
  • Diving Community Champion Nominee Spotlight: Dive Shop II  |  READ
With the uncertainty surrounding the spread of COVID-19 and the latest information that the effects of this National Emergency could continue into the summer, it is critical for dive retailers and all small dive businesses to stay in front of their customers, and to utilize all the resources available to them. 
DEMA suggests several resources from the federal government and from DEMA for Members to consider during this crisis.
Beginning this month, DEMA will be distributing an email to subscribers twice a month with marketing ideas as well as suggestions for social media and promotional content, using materials from the Go Dive Now Member Toolkit. 

To update your email preferences, scroll to the bottom of this email and click on "Update Profile" and select "03. Go Dive Now Marketing Digest Providing Member Toolkit Support (generally two per month)."

Not a current subscriber? Subscribe to any of our mailing lists via the link below.
Save Money
DEMA Member benefits can not only help you save on the services you need today, they can have a huge impact on your bottom line all year long! Don't waste another moment paying more than you should; become a DEMA Member and start saving today.

Reduce Shipping Costs
Become a Member and significantly reduce your costs when you ship packages or freight by taking advantage of DEMA's Freight Savings Program with Siriani & Associates. Save with a variety of shipping vendors that you're likely already using.

Save on Credit Card Processing Fees
Your business could be unnecessarily paying thousands of dollars every year in transaction fees. With DEMA's Member credit card processing provider, Desormais Management, your business could be benefiting from discounted rates, all year long. Become a Member and get started with a FREE analysis of your current credit card processing fees to see how much you can be saving.

Save on DEMA Show
Click here to view enlarged DEMA Show Savings Chart.

And much more!  Learn more about all the ways your business can save and benefit as a 2020 DEMA Member.
DCCDiving Community Champion Nominee Spotlight: Dive Shop II 
DEMA's Diving Community Champion Award recognizes DEMA Member companies using diving to benefit their communities and the public. Here we'd like to recognize and feature one of the nominees from the 2019 award season. Thank you for your contribution to our industry!

Dive Shop II 

The Dive Shop II is truly committed to using diving to unite and benefit to the community and the public. Here are some of the ways The Dive Shop II staff partners with local and national organizations to introduce and to use scuba diving as a catalyst to effect change and unity.  
  1. The Fearless Rock Underwater Memorial - The Dive Shop II has been instrumental in creating and maintain the first underwater scuba diving memorial that honors fallen Military Heroes. The Memorial was created with the help of the Dive Shop II in 2013 and has attracted scuba divers from all over the world.
  2. Partnerships with Organizations - To bring healing and introduce those with disabilities to the world scuba diving. The Dive Shop has hosted the Hero Dive Day for the last five years. During this event, the Dive Shop II Staff have assisted military and first responders wounded in the line of duty to find, peace, a sense of community while exploring scuba diving.
  3. The Brick Smith Dive Scholarship - The Dive Shop II helped created a diving scholarship to honor the memory of Arkansas Scuba Diver Brick Smith. Brick was also a diabetic who never let a diagnosis stand in his way. He worked every day of his life to show others that diabetes did not and could not define him. On February 19th, 2017 Brick Smith passed away while skydiving. The Dive Shop II help start a Diving Scholarship to honor his legacy and his spirit of serving others. The Scholarship is open to all participants of the Garland County Juvenile Drug Court, and one young person is chosen each year. The scholarship awardee receives valuable life lessons and earns their Open Water Certification and their own set of scuba gear, while learning what it means to be a member of their community and learning to make a difference in their own life as well.
- Nomination submitted by William Stevens
Check out some of our newest DEMA Members! 

Learn about their business, how you can connect with them, what their business is doing to shape the future of the industry, how they got involved in the industry, and much more!
COVID-19 Updates
DEMA has created a web page for all industry members, which contains pertinent articles on travel, equipment usage and cleaning, and health guidelines from the WHO and CDC, as well as links to outbreak monitoring services.  LEARN MORE
Free Advertising & Marketing Support
DEMA's Go Dive Now Advertising Campaign and Marketing Toolkit makes it easy and inexpensive for you to reach and acquire new customers. Log in to access your resources!  LEARN MORE
Connect with DEMA & the Diving Industry