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2 June, 2020
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  • Deadline this Month: 2020 Reaching Out Award Nominations  |  READ
  • New Social Media Image Available: This or That  | READ 
  • Retail Reopening Guide Series Available from DEMA  |  READ 
  • SPECIAL MEMBER OFFER: Reopen with Contactless Payments, Monthly Fees Waived Through October  |  READ
  • Sign Up to Receive Marketing Support | READ 
The deadline to submit online nominations for the prestigious Reaching Out Award is 4:00 p.m. Pacific Time on Tuesday, June 30, 2020.

Since 1989, the Reaching Out Award has been presented to individuals who have made a significant contribution to the sport of diving by "reaching out" in some special way to improve the sport for everyone.

Learn more and nominate a deserving colleague today!
During this time, it is critical that you are continuously communicating about your operation, talking about diving, and generally keeping customers and local divers engaged. 

DEMA's latest shareable social media image is now available for you to share your followers. This image is intended to be used in your Instagram Stories to help engage your followers and get them thinking about what they love most about diving.

DEMA has designed a collection of images that have been specifically curated to help engage your social media communities during the COVID-19 pandemic. Click through to access and share this and other free images now!
As the U.S. federal government, states and local governments consider a post-COVID-19 economy, retailers are seeking ways to protect customers and employees, while safely reopening their businesses. DEMA's new Retailer Reopening Series includes guidance broken down into three phases: 
  1.  Reopening Phase I: Considerations for E-commerce, Contactless Curbside Pickup & At-home Delivery and other topics common to all phases of reopening
  2. Reopening Phase II: Re-opening with Social Distancing and Reduced Occupancy 

  3. Reopening: Phase III: Create Your Own New Normal - Establish Protection, then Lift Restrictions
Phase I and Phase II are now available for download. Click through and access the guides today! 
As diving businesses reopen, it will be important to provide customers with contactless payment options and carefully manage expenses while rebuilding traffic and profitability. DEMA's official benefit provider, Desormais Management, has an offer exclusively for current U.S.-based DEMA Members that tackles both of these challenges.

For current U.S.-based DEMA Members initiating service with Desormais through October 2020, you will receive a Bluetooth contactless/EMV card reader at no charge and mobile processing monthly fees waived through October 2020. In addition, you'll be receiving the low processing rates that are one of your valuable DEMA Member benefits.

As we move into the post-COVID environment, don't overpay by thousands for these services. Join the many DEMA Members who recoup their annual DEMA Membership as much as 10 to 20 times over, every year.

Click here or call Desormais at (800) 775-5712 to get your complimentary payment processing analysis and learn how much this benefit will save you.

You work hard for your profits - Let DEMA and our partner, Desormais Management, put more on your bottom line.
DEMA's Go Dive Now Marketing Digest email subscription goes out twice a month with marketing ideas as well as suggestions for social media and promotional content, using materials from the Go Dive Now Member Toolkit. 

Subscribe now to have content delivered directly to your inbox that can help you promote your business during the challenges of COVID-19 and as you navigate the reopening of your business.

TO SUBSCRIBE, click the link below and select "03. Go Dive Now Marketing Digest Providing Member Toolkit Support (generally two per month)."

Not a current subscriber? Subscribe to any of our mailing lists via the link below.
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2020 Q1 Certification Census Now Available
DEMA's Certification Census includes data on U.S.-based Open Water Certifications. Access the updated data today!  LEARN MORE
COVID-19 Resources
To help with the challenges businesses are experiencing due to the COVID-19 pandemic, DEMA has compiled a collection of resources available to the entire industry. Click through to find information and resources that can help your business during these difficult times.  LEARN MORE
Marketing Support
DEMA's Go Dive Now Advertising Campaign and Marketing Toolkit makes it easy and inexpensive for you to reach and acquire new customers. Log in to access your resources!  LEARN MORE
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