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10 September, 2019
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  • Mark Your Calendar for the 2020-2022 DEMA Board of Directors Election  |  READ 
  • Sales Appreciation Program to Take Place at DEMA Show  |  READ 
  • Power Up Your Business at DEMA Show  |  READ
  • Book Your Stay in the Official Hotel Block at Days Inn  |  READ
  • DEMA Show 2019 to Take Place in the WEST Hall |  READ
Mark Your Calendar for the 2020-2022 DEMA Board of Directors Election
DEMA has announced that its 2020-2022 Board of Directors election will take place from November 13, 2019 to January 27, 2020.

All 2020, A-category DEMA Members who join by 4:00 p.m. Pacific Time on January 13, 2020, the date-of-record for this election, are eligible to vote.

The candidates for the 2020-2022 Board of Directors Election are: 
  • CATEGORY A1: Manufacturers, Distributors and Sales Representatives of Diving Equipment Manufacturers or Distributors
    • Chuck Fultz, Innovative Scuba Concepts, Inc.
  • CATEGORY A2: Diver Certification and Training Organizations and Field/Sales Representatives of Certification and Training Organizations
    • Tom Leaird, Scuba Educators International
  • CATEGORY A3: Dive Publishing, Media, Dive Industry Consulting, Associations and Non-Retail Service Providers
    • William Cline, Cline Group Advertising, Inc.
    • Michael Johnson, Solstice Productions
    • Ronny Roskosch, Diving Industry Pro Consulting
  • CATEGORY A4: Retail Distribution of Diving Goods and Services
    • Bill Cole, Sea Experience
    • Werner Kurn, Ocean Enterprises
    • John Miller, Texas Dive Center Inc.
  • CATEGORY A5: Dive Travel Providers and Resorts
    • Steve Weaver, Dream Weaver Travel
SalesSales Appreciation Program to Take Place at DEMA Show 2019
DEMA is excited to announce the launch of the DEMA Show 2019 Sales Appreciation Program. This program will provide participating Attendees with opportunities to have DEMA pay $100 toward their purchases actually made during the four-day DEMA Show.
The DEMA Home Office Has a New Location

We can now be found at:

6050 Santo Road, Suite 220 
San Diego, CA 92124  

Exhibiting at DEMA Show 2019? 
Payments for exhibit space should continue to be sent to the address listed in the "Official Exhibit Space Contract for DEMA Show 2019."

DSSPower Up Your Business at DEMA Show!
DEMA-Sponsored Education sessions focus on powerful ways to leverage relationships, operations, finances and marketing to accelerate your growth. Get ready to learn, network and set new ideas in motion!

Getting Inside the Digital Mind of Your Dive Business Customers
Wednesday, November 13, 2019 | 10:00 AM - 10:45 AM
Is your business trying to reach customers digitally? Join Lynn Switanowski, Founder & President of the Creative Business Consulting Group, to explore today's younger (and digitally connected consumers expectations for how dive businesses like yours should communicate with them to gain their attention, loyalty and business. Lynn will teach you what these digital customers want - and don't want - as you seek to connect, engage and sell to them - all year long! Learn more about Lynn's seminar.

Service That Sells - Up-Sell, Cross-Sell and Bond with Your Customers
Friday, November 15, 2019 | 12:00 PM - 12:45 PM
Join Larry Mersereau, President of PromoPower, and learn how to instill a sales culture in your business (without using the word "sales"). In this session, you'll discuss the specifics you need to look for when you hire your team, what you can do to keep them motivated to up-sell and cross-sell effectively, and how to communicate that to do so actually benefits the customer. Learn more Larry's seminar.

*DEMA Conference Package required to attend DEMA-Sponsored Education seminars
HotelBook Your Stay in the Official Hotel Block at Days Inn
Now is the time to make your hotel reservations for DEMA Show 2019! Those reserving within the hotel block at the Days Inn will enjoy complimentary self-parking, complimentary internet, and newly renovated rooms! 

Reserve your rooms before the DEMA Show block sells out!
DSDEMA Show 2019 to Take Place in A NEW LOCATION: the WEST Hall of the Orange County Convention Center
DEMA Show will be located in the West Concourse this year. Conveniently located next to the Rosen Centre (host hotel), DEMA Show 2019 will take place in a different building other than the South Concourse, where DEMA Show has been for the past several Orlando visits. 

Click the link below to view an enlarged map of the Convention Center and to locate the West Concourse.
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2019 Q2 Certification Census Now Available
DEMA's Certification Census includes data on U.S.-based Open Water Certifications. Access the updated data today!
Registration for DEMA Show 2019 is now open! Visit the site today to register, get updated Show information, book your stay in the official hotel block, learn about exhibitors and Show features, and more!  
Free Advertising & Marketing Support
DEMA's Go Dive Now Advertising Campaign and Marketing Toolkit makes it easy and inexpensive for you to reach and acquire new customers. Log in to access your resources!
Go Dive Now Pool Tour
The Go Dive Now Pool has been traveling all over the United States introducing scuba diving to event attendees. Check out photos from the Tour!
Connect with DEMA & the Diving Industry