Do you know what your customers (or clients) wish your company would change—today?
Well, they aren’t likely to tell you. We usually learn that something is wrong when people (and profits) begin to disappear. At that point, it’s often too late to win them back.
But there is a more proactive approach to customer satisfaction.
In fact, there are two:
One has to do with giving people what they want. Do you know what that is, or where to start? Some people might wish they got fewer emails from you. Others might want more discounts. Some customers—and many clients—would simply like a deeper relationship with you.
The second option takes place on your end. It has to do with responsibly managing consumer data, creating solid communication strategies, and offering stellar customer service. But most of all, it has to do with awareness. Because you can’t fix what you don’t know in the first place!
According to the latest report from Salesforce, 80% of customers say that the experience a company provides is just as important to them as its products and services. But 49% of surveyed companies believed they were providing a customer experience that aligned with customer expectations. That’s less than half!
Where does your company fall? Are you leaving money on the table by failing to tap into basic customer needs?
Mad 4 Marketing can work with your team to perform “gap analysis” for your existing services. We’ll identify opportunities for you to excel with customer expectations. Then, we’ll introduce solutions—like easy steps for customer engagement and tools for reputation management.
So, what are you waiting for? Look into the mind of your customers (and clients) today—and ensure they’ll still be there tomorrow.